Publications
THE WALL STREET JOURNAL
Social media strategy and tech tips, now available through Firefox search
Grab the Social Signal Firefox search tool and get access to all of our great social media resources from your browser’s search bar.
3 great options for Twitter and delicious integration
Tweeting web links is one of the simplest and most effective ways to offer regular, useful info of value to your followers. While you’re tweeting those links, you can also bookmark them in delicious.
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
14 tips for Twitter contests that build followers and brand visibility
Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.
3 tips to make better use of the Firefox browser
It turns out that a great source of insight on how to make effective use of Firefox is….Firefox.
New resources to help entrepreneurs get started with social media
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.
The Harvard Business Review
Social media strategy and tech tips, now available through Firefox search
Grab the Social Signal Firefox search tool and get access to all of our great social media resources from your browser’s search bar.
3 great options for Twitter and delicious integration
Tweeting web links is one of the simplest and most effective ways to offer regular, useful info of value to your followers. While you’re tweeting those links, you can also bookmark them in delicious.
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
14 tips for Twitter contests that build followers and brand visibility
Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.
3 tips to make better use of the Firefox browser
It turns out that a great source of insight on how to make effective use of Firefox is….Firefox.
New resources to help entrepreneurs get started with social media
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.
OneZero
Discovering family through a social media crisis
My latest blog post for Harvard Business Review tackles the challenge of surviving a social media emergency. It was inspired by what turned out to be a minor emergency: the earthquake that rattled most of central Canada yesterday. As it happened, I was in Ottawa at...
Patrolling the boundaries in social networking
Rob Jewitt, a lecturer in Media Studies at the University of Sunderland, writes about the university's recently introduced social networking site for students. Embedded in his description of the site's features are some interesting reflections on the kinds of...
What online music fans learn about online community
Anastasia Goodstein says this about how social networks have changed the relationship among music fans and between fans and artists: While the future of MySpace may be questionable, I have to credit the service with transforming the relationship between artists and...
A techsperiment that puts family tech use in a new light
Last week we conducted a techsperiment on eliminating gadgets from our family time: we swore off using iPhones, iPads and computers from the time we got home (5 or 6) until the time the kids were asleep (8 or 9). We did pretty well during the week, and discovered that...
4 ways online communication can build relationships
Dear Alex: The Internet can be good for relationships. No, it's not an affirmation. It's the argument I'd like to make to Alex Lickerman, who recently wrote a post about the Effect of Technology on Relationships for his blog on Psychology Today. While I applaud his...
Using ecosystems to model the abundance of the Internet
John Naughton had a remarkably thoughtful and useful piece in the Observer this weekend, Everything you need to know about the internet. He covers what he deems the nine essential truths you have to understand about life online, and while that may be overreaching, he...
Putting a price on friendship
I'll give you $2 for the guy you talked to at an office party last week. The friend you play hockey with every weekend, on the other hand, is worth $75. Your college roommate? She'll net you a cool $1,000. If the idea of assigning a price tag to each of your friends...
How to find support online during life’s big passages (for Oprah.com)
Friends are there to share your celebrations, support you through difficult transitions, and mourn your losses. Social media enable that sharing and support in new ways, across distances that would formerly exclude people who are far away but dear to your heart. Find out how to get the support you need online.
JSTOR DAILY
Discovering family through a social media crisis
My latest blog post for Harvard Business Review tackles the challenge of surviving a social media emergency. It was inspired by what turned out to be a minor emergency: the earthquake that rattled most of central Canada yesterday. As it happened, I was in Ottawa at...
Patrolling the boundaries in social networking
Rob Jewitt, a lecturer in Media Studies at the University of Sunderland, writes about the university's recently introduced social networking site for students. Embedded in his description of the site's features are some interesting reflections on the kinds of...
What online music fans learn about online community
Anastasia Goodstein says this about how social networks have changed the relationship among music fans and between fans and artists: While the future of MySpace may be questionable, I have to credit the service with transforming the relationship between artists and...
A techsperiment that puts family tech use in a new light
Last week we conducted a techsperiment on eliminating gadgets from our family time: we swore off using iPhones, iPads and computers from the time we got home (5 or 6) until the time the kids were asleep (8 or 9). We did pretty well during the week, and discovered that...
4 ways online communication can build relationships
Dear Alex: The Internet can be good for relationships. No, it's not an affirmation. It's the argument I'd like to make to Alex Lickerman, who recently wrote a post about the Effect of Technology on Relationships for his blog on Psychology Today. While I applaud his...
Using ecosystems to model the abundance of the Internet
John Naughton had a remarkably thoughtful and useful piece in the Observer this weekend, Everything you need to know about the internet. He covers what he deems the nine essential truths you have to understand about life online, and while that may be overreaching, he...
Putting a price on friendship
I'll give you $2 for the guy you talked to at an office party last week. The friend you play hockey with every weekend, on the other hand, is worth $75. Your college roommate? She'll net you a cool $1,000. If the idea of assigning a price tag to each of your friends...
How to find support online during life’s big passages (for Oprah.com)
Friends are there to share your celebrations, support you through difficult transitions, and mourn your losses. Social media enable that sharing and support in new ways, across distances that would formerly exclude people who are far away but dear to your heart. Find out how to get the support you need online.
THE VERGE
Social Media Strategy: Make Your Own Romania
"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do…
Trust, disclosure and social media
Two of the most frequent criticisms of social media hinge on the quality and quantity of information people disclosure through blogs, Twitter, Facebook and other social tools: Why does s/he think anyone cares? Asked about people who blog their latest meal, tweet their...
TedX Victoria: Stop apologizing for your online life
I'm delighted to be participating in TedX Victoria this November 19th. I'll be speaking about the 10 Reasons to Stop Apologizing for Your Online Life, and look forward to helping TedX participants give up the notion of IRL ("In Real Life"), and learn to embrace RLT....
Bored by your boyfriend? Try having sex.
This is my best effort at scrupulous transcription of a conversation I was fortunate to overhear in the locker room today, between two young women I initially assumed were roommates. I wasn't sure whether the locker room was covered by a cone of silence, so I checked...