Top Career Posts

2012

  1. 6 ways to speed up your social media response times Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more…
  2. 5 questions about your personal brand and your day job My latest for the Wall Street Journal addresses the challenges that companies face in managing "co-branded" employees…

2011

  1. 11 social media tools that put entrepreneurs on the right strategic path My latest post for the Harvard Business Review was inspired by a trip I made to Romania earlier this spring.
  2. 5 steps to create your social media toolkit Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work…
  3. Twitter and the Temblor: Managing a social media emergency Yesterday morning I gave a talk on social media to a group of Canadian government employees. The talk was organized...
  4. 15 resources to accelerate your social media learning I just got back from a fantastic day at the 20th annual Dynamic Women in Business Conference at Harvard Business School. What an incredible event!

2010

  1. Social media for journalists: 10 ways to use Evernote If social media is rewriting the rules of field after field, then publishing may be the field where its impact has been most immediate..and often, most painful.

2009

  1. How to use social media to recruit your dream hire This week in Harvard Business Online: my post about how to Hire Smarter with Social Media.
  2. How Twitter groups can make your twittering more a meaningful, conversational and connected Learn how I set up a Twitter system that connects me more closely to the people and ideas that matter most in my own life.
  3. 17 tips for using Twitter to grow your business In 2008, companies woke up to the power of Facebook as a way of engaging customers, building brand, and selling their products or services.
  4. Building your social media team Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.
  5. 10 social media travel tools This blog post originally appeared on the Harvard Business Review.