Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
Yesterday morning I gave a talk on social media to a group of Canadian government employees. The talk was organized…
From Harvard Business Online: my post about how social media can help employers find the best people for their team.
Learn how I set up a Twitter system that connects me more closely to the people and ideas that matter most in my own life.
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.