Data Journalism

Alex authors articles and reports that draw on her unusual combination of quantitative research skills and writing experience. Here are a few examples of her data journalism projects for media outlets and content marketing teams.

Selected Data Journalism

graphic shows that the students who use social media least are most unhappy

Yes, Smartphones Are Destroying a Generation, But Not of Kids

When an Atlantic story blew up the Internet by alleging that smartphones had destroyed a generation of kids, I re-analyzed the same dataset to produce the most widely cited counter-narrative.

top hashtags among CMOs graphic

The World’s Most Influential CMOs 2019 (PDF)

As the data journalist for Forbes' annual report on the world's leading marketers, I score and rank hundreds of CMOs and find the data insights that drive the report's many charts.

chart of social media envy causes

Jealous of your Facebook friends? You’re not alone.

I surveyed more than a thousand Americans about their experiences of social media envy for this data-driven story, which was cited in The New York Times.

chart: tech parenting styles for children of different ages

Why parents shouldn’t feel technology shame

My multi-year study of more than 10,000 North American parents uncovered three critically different approaches to managing kids' use of technology, and is widely cited in stories about family tech.

wall street journal chart showing child misbehavior online

Your Weakest Security Link? Your Children (PDF)

Thi story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed.

HBR graphic feature on pinterest driving sales

How Pinterest Puts People In Stores (PNG)

This graphical feature for the print edition of The Harvard Business Review used original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.