Alex authors articles and reports that draw on her unusual combination of quantitative research skills and writing experience. Here are a few examples of her data journalism projects for media outlets and content marketing teams.
Selected Data Journalism
Yes, Smartphones Are Destroying a Generation, But Not of Kids
When an Atlantic story blew up the Internet by alleging that smartphones had destroyed a generation of kids, I re-analyzed the same dataset to produce the most widely cited counter-narrative.
The World’s Most Influential CMOs 2019 (PDF)
As the data journalist for Forbes' annual report on the world's leading marketers, I score and rank hundreds of CMOs and find the data insights that drive the report's many charts.
Jealous of your Facebook friends? You’re not alone.
I surveyed more than a thousand Americans about their experiences of social media envy for this data-driven story, which was cited in The New York Times.
Why parents shouldn’t feel technology shame
My multi-year study of more than 10,000 North American parents uncovered three critically different approaches to managing kids' use of technology, and is widely cited in stories about family tech.
Your Weakest Security Link? Your Children (PDF)
Thi story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed.
How Pinterest Puts People In Stores (PNG)
This graphical feature for the print edition of The Harvard Business Review used original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.
On Working with Data
Harvard Business Review
Data is the Next Big Thing in Content Marketing
How Content Marketers Can Tell Better Stories with Data
How to Give a Data-Heavy Presentation
Psychographics Are Just as Important for Marketers as Demographics
The Best Data Storytellers Aren’t Always the Numbers People