Tell Stories With Data
Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Psychographics can be a powerful tool for understanding your customers, supporters or audience. But only if you know how to use them effectively.
This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.
Think data journalism is too ambitious for your brand? This Harvard Business Review post spells out what it takes to tell a great data-driven story.
This article originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...
This post originally appeared in The Harvard Business Review. Data storytelling has become a powerful part of the communications toolkit, allowing both journalists and marketers to communicate key messages by using data and data visualization to drive articles, blog...