About Alexandra

Alexandra Samuel is an expert on the digital workplace. A speaker and data journalist, she is the co-author (with Robert Pozen) of Remote, Inc: How To Thrive at Work….Wherever You Are (Harper Business, 2021) and the author of Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email (Harvard Business Review Press, 2015).
Alex’s work helps people and organizations excel at working and living together online. She is regular contributor to The Wall Street Journal, The Harvard Business Review and JSTOR Daily, and has written for many other outlets, including Macworld, Oprah.com, The Atlantic.com, The Toronto Star and CBC Radio.  In addition to her data-driven stories for media outlets, Alex works with customer experience giant Sprinklr as the data journalist on the annual Forbes report on The World’s Most Influential CMOs, and developed From AM to PM, Twitter’s comprehensive report on social customer care.
Alex’s work is grounded in more than two decades of experience as a technology researcher and strategist. As Vice President of Social Media at Vision Critical, a customer intelligence software provider, Alex worked with the company’s F1000 customers to develop innovative approaches to social media research and to deliver groundbreaking reports like Sharing is the New Buying and What Social Media Analytics Can’t Tell You About Your Customers. She was the founding Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, where she led applied research projects with companies like Mozilla and Paperny Films.  And as the founder and principal with Social Signal, one of the world’s first social media agencies, Alex shaped the online strategy for a wide range of online community projects, including Tyze, Change Everything and NetSquared.
Alexandra holds a B.A. from Oberlin College and a Ph.D. in Political Science from Harvard University, where her dissertation examined the phenomenon of hacktivism — politically motivated computer hacking — as a window on online political participation. While working on her Ph.D., Alexandra researched online social capital for Robert Putnam’s Bowling Alone, which charted to decline (and future potential) of American social capital. She also joined with Don Tapscott to launch Governance in the Digital Economy, an investigation into the future of government and democracy for a consortium of twenty governments and businesses from around the world.
Alexandra works remotely from Vancouver, Canada. She is married to speechwriter and cartoonist Rob Cottingham. They have two grown-ish children and a pandemic puppy.
Find Alex on Linkedin or reach her via email at alex@alexandrasamuel.com. More contact details are on the contact page.