About Alexandra

Alexandra Samuel, PhD, is an author, speaker and expert on AI, the future of work and employee wellbeing. Her books, articles, and presentations help people work the way they’re wired. Her practical, engaging and research-driven approach to the digital workplace helps people conquer overwhelm and thrive at work.

Alex’s next book is Working Neurosmart: How to Work the Way You’re Wired to Find Focus and Feel Fulfilled (Simon Acumen, 2027). A transformative guide to thriving at work in the AI era, revealing how to unlock your potential by working with your brain instead of against it.

In her speeches and in her frequent stories for The Wall Street Journal and The Harvard Business Review, Alex shows people how to tap the productivity and innovation-boosting potential of AI, while managing its very real risks. As a leading expert on AI and the workplace, she inspires people with a joyful, actionable approach that keeps human creativity and collaboration front and center.

She is the co-author (with Robert Pozen) of Remote, Inc: How To Thrive at Work….Wherever You Are (Harper Business, 2021) and the author of Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email (Harvard Business Review Press, 2015).

Alex’s unique approach to AI is showcased in the award-winning podcast Me + Viv, from Canadian broadcaster TVO. Featuring interviews with AI experts from around the world, it is Alex’s personal story of navigating the new workplace by creating an AI coach; it’s a journalistic documentary, a tech guide, and a musical. Me + Viv was rated one of Apple Podcast’s Best So Far of 2026, and won a Silver Tower at the 2026 New York Festivals Radio Awards in the Technology Podcast category.

Alex’s work on technology and the new workplace has appeared in media outlets around the world, including Oprah.com, The Atlantic.com, JSTOR Daily, Macworld, The Toronto Star and CBC Radio. Her work is grounded in more than two decades of experience as a technology researcher and strategist. As Vice President of Social Media at Vision Critical, a customer intelligence software provider, Alex worked with the company’s F1000 customers to develop innovative approaches to social media research and to deliver groundbreaking reports like Sharing is the New Buying and What Social Media Analytics Can’t Tell You About Your Customers.

Alex was the founding Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, where she led applied research projects with companies like Mozilla and Paperny Films. As the founder and principal with Social Signal, one of the world’s first social media agencies, she shaped the online strategy for a wide range of online community projects, including Tyze, Change Everything and NetSquared.

Alexandra holds a B.A. from Oberlin College and a Ph.D. in Political Science from Harvard University, where her dissertation examined the phenomenon of hacktivism — politically motivated computer hacking — as a window on online political participation. While working on her Ph.D., Alex researched online social capital for Robert Putnam’s Bowling Alone, which charted the decline (and future potential) of American social capital. She also joined with Don Tapscott to launch Governance in the Digital Economy, an investigation into the future of government and democracy for a consortium of twenty governments and businesses from around the world.

Alex lives in Vancouver, Canada with her three neurodivergent family members and their neurotypical dog.

Find Alexandra on Linkedin or reach her via email at alex@alexandrasamuel.com.

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