Publications

THE WALL STREET JOURNAL

A social media resource for moms (and dads)

A social media resource for moms (and dads)

Nicole Cottrell has undertaken a three-part blog series, 15 ways moms can use social media. Judging from the first part, which went online today, it's going to have lots of great ideas. Here are a couple of my favorite parts: Try using your personal Twitter, Facebook,...

Talking about grown-up love online

One of the great miracles of my life is the affection between our two kids. As an only child myself, I always feared the prospective challenge of playing referee among multiple offspring. From what I could see of multi-child families, parenting siblings looked not...

A social media resource for moms (and dads)

Social media is the jar my brain sits in

Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...

The Harvard Business Review

A social media resource for moms (and dads)

A social media resource for moms (and dads)

Nicole Cottrell has undertaken a three-part blog series, 15 ways moms can use social media. Judging from the first part, which went online today, it's going to have lots of great ideas. Here are a couple of my favorite parts: Try using your personal Twitter, Facebook,...

Talking about grown-up love online

One of the great miracles of my life is the affection between our two kids. As an only child myself, I always feared the prospective challenge of playing referee among multiple offspring. From what I could see of multi-child families, parenting siblings looked not...

A social media resource for moms (and dads)

Social media is the jar my brain sits in

Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...

OneZero

5 steps to create your social media toolkit

5 steps to create your social media toolkit

This entry is part 3 of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Predicting the future of the “personal brand”

Predicting the future of the “personal brand”

Yesterday Dan Schawbel published an interview with me on his Personal Branding blog. I have previously criticized the "personal branding" vogue both on this site and on my HBR blog, so I warned Dan he might be in for a rough ride! Much to his credit, he didn't shy...

JSTOR DAILY

5 steps to create your social media toolkit

5 steps to create your social media toolkit

This entry is part 3 of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Predicting the future of the “personal brand”

Predicting the future of the “personal brand”

Yesterday Dan Schawbel published an interview with me on his Personal Branding blog. I have previously criticized the "personal branding" vogue both on this site and on my HBR blog, so I warned Dan he might be in for a rough ride! Much to his credit, he didn't shy...

THE VERGE

The Genzlingerizer: An app to enhance offline reading (and an IFTTT workaround)

The Genzlingerizer: An app to enhance offline reading (and an IFTTT workaround)

This entry is part 8 of 18 in the series The Idea Liberation Project

I want to set up rules for the publications I read in print, specifying the authors or topics that qualify as must-reads. When said publication appears at my door, I want to launch an iPhone app that tells me which pages to look at in this morning’s New York Times, this week’s New Yorker, or the latest Entertainment Weekly. Then I want an easy way to take whatever I’m reading in print, and convert it to a set of links that are ready to share online.