Social media for small organizations
Creating a social media presence in 2010
By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of...Social media for small organizations: Why size matters
This blog post was written as part of a series, but it’s a post that many organizations could usefully read on its own. If your organization has fewer than 100,000 members, you need to recognize the constraints that size imposes on your social media...The 5 requirements for using RSS aggregation to build your online presence
If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.
How a small organization can build a content-driven social media presence
This is part 5 in a series, Social media for small organizations. Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content. One strategy for...The small organization’s guide to investing in social media
This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it...About me
I am an independent writer, speaker and researcher, and the author of Work Smarter with Social Media for Harvard Business Review Press. My work focuses on how people and organizations can work smarter and live better online. I am a regular contributor to The Wall Street Journal, The Christian Science Monitor's Passcode, JSTOR Daily and The Harvard Business Review, and I am represented for speaking engagements by the Lavin Agency.