Publications
THE WALL STREET JOURNAL
Using Twitter to create social media content that boosts SEO
With so many businesses looking to tap the power of social media -- and so many experts interested in selling to them -- it's no wonder that headlines like this one flourish across the web. Promise people bottom-line maximizing, brand-leveraging, social-media-packed...
Need a woman for your all-male SXSW panel?
I'm looking forward to this year's SXSW (including lots of panels featuring great women), but I've noticed that the all-male panel is alive and well. I'd like to offer up my XX chromosomes (among other qualities) to round out one of the already-scheduled panels...and...
5 ways social media can help you learn to say no (for HBR)
Subject: Join our new working group? Subject: Time to meet for coffee? Subject: Beta invitation for new web app Subject: Sign up for 2010 lecture series? If your January inbox looks like mine, it's full of requests and invitations. The problem with the New Year's...
How great editing motivates great user-generated content
When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...
The meaning of friendship, on- and offline
This weekend was the first time I found myself on the receiving end of Facebook's new and more nuanced privacy settings. An old friend popped up in the Facebook sidebar, which rotates an assortment of different people in your friend list. On a whim, I clicked her...
9 ways social media can support your creativity
Creativity often demands social connection: for support, for feedback, for collaborators. Social media can help.
Web services and software for creating family albums and scrapbooks
2008 Presentation at Oberlin Symposium on Social Entrepreneurship
I just discovered that my presentation at Oberlin's 2008 Symposium on Social Entrepreneurship is on YouTube. I talked about how the lessons of building social networks parallel our experience as entrepreneurs.
Feature set for a social media scrapbook
On Managing Information Overload and Extremely Lame Superpowers
We all struggle with information overload. If somebody would just push a button and turn off the Internet for a…
The Harvard Business Review
Using Twitter to create social media content that boosts SEO
With so many businesses looking to tap the power of social media -- and so many experts interested in selling to them -- it's no wonder that headlines like this one flourish across the web. Promise people bottom-line maximizing, brand-leveraging, social-media-packed...
Need a woman for your all-male SXSW panel?
I'm looking forward to this year's SXSW (including lots of panels featuring great women), but I've noticed that the all-male panel is alive and well. I'd like to offer up my XX chromosomes (among other qualities) to round out one of the already-scheduled panels...and...
5 ways social media can help you learn to say no (for HBR)
Subject: Join our new working group? Subject: Time to meet for coffee? Subject: Beta invitation for new web app Subject: Sign up for 2010 lecture series? If your January inbox looks like mine, it's full of requests and invitations. The problem with the New Year's...
How great editing motivates great user-generated content
When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...
The meaning of friendship, on- and offline
This weekend was the first time I found myself on the receiving end of Facebook's new and more nuanced privacy settings. An old friend popped up in the Facebook sidebar, which rotates an assortment of different people in your friend list. On a whim, I clicked her...
9 ways social media can support your creativity
Creativity often demands social connection: for support, for feedback, for collaborators. Social media can help.
Web services and software for creating family albums and scrapbooks
2008 Presentation at Oberlin Symposium on Social Entrepreneurship
I just discovered that my presentation at Oberlin's 2008 Symposium on Social Entrepreneurship is on YouTube. I talked about how the lessons of building social networks parallel our experience as entrepreneurs.
Feature set for a social media scrapbook
On Managing Information Overload and Extremely Lame Superpowers
We all struggle with information overload. If somebody would just push a button and turn off the Internet for a…
OneZero
The 10 best tool collections for delicious users
Last week I celebrated my sixth anniversary. No, not my wedding anniversary (we hit number 10 this summer); and not the anniversary of our business (our fifth birthday was a couple of weeks ago). Last week was my delicious anniversary, and after six years I can say...
The small organization’s guide to investing in social media
How a small organization can build a content-driven social media presence
The 5 requirements for using RSS aggregation to build your online presence
If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.
Social media is the jar my brain sits in
Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...
The Rule of 84: Social media for your limited budget or small audience
Creating a social media presence in 2010
Where The Social Network fails, does Gossip Girl succeed?
My latest blog post for Harvard Business Review talks about what The Social Network tells us about social media. Or rather, it looks at what The Social Network doesn't tell us about social media, since the movie used the birth of Facebook as the backdrop for a...
JSTOR DAILY
The 10 best tool collections for delicious users
Last week I celebrated my sixth anniversary. No, not my wedding anniversary (we hit number 10 this summer); and not the anniversary of our business (our fifth birthday was a couple of weeks ago). Last week was my delicious anniversary, and after six years I can say...
The small organization’s guide to investing in social media
How a small organization can build a content-driven social media presence
The 5 requirements for using RSS aggregation to build your online presence
If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.
Social media is the jar my brain sits in
Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...
The Rule of 84: Social media for your limited budget or small audience
Creating a social media presence in 2010
Where The Social Network fails, does Gossip Girl succeed?
My latest blog post for Harvard Business Review talks about what The Social Network tells us about social media. Or rather, it looks at what The Social Network doesn't tell us about social media, since the movie used the birth of Facebook as the backdrop for a...
THE VERGE
How much social media is enough?
Today's practice: Focus on quality, not quantity. Today's tweets are full of references to New Year's resolutions: "Tweet more". "Tweet less". "Blog more". "Blog less." "Check Facebook no more than once a day." "Check Facebook at least once a day." You get the idea....
Top 2011 posts from other sites
For the past week, I've been rounding up the top posts from 2011 on this site -- both your favourites and my own. Today, I'm closing out the year by sharing 11 of the best posts I've read elsewhere this year. There are many others that belong on this list, too! Social...
Our online future: Top 2011 posts on the Internet and society
Top how-tos and tech tips of 2011
These top 2011 posts offer tech tips and how-tos on social media, web apps and blogging. From creating a desktop folder that stays in sync with Google Docs, to configuring Facebook to protect your kids’ privacy, you’ll find step-by-step help for getting things done online.