With so many businesses looking to tap the power of social media — and so many experts interested in selling to them — it’s no wonder that headlines like this one flourish across the web. Promise people bottom-line maximizing, brand-leveraging, social-media-packed goodness, and they will tweet and retweet like little demons. Best of all, they won’t even peek inside: they’ll set up keyword searches that automatically grab and tweet any sexy-sounding headline (like this one) using an automatic RSS-to-Twitter service.
But does automatic tweeting add value, or does it devalue Twitter by delivering automated content instead of personally curated links? I’m of two minds. You could say it’s a victimless crime. But I tend to think it breaks an implicit promise, that I’m tweeting stuff because I found it useful or at least intriguing.
If you’re reading this post, I’m betting it’s because my sexy title has gotten automatically sucked up and tweeted by someone you are currently following. (One clue: the tweet you read was posted via twitterfeed or another RSS-to-Twitter service.) So please tell me what you think:
Do you feel scammed if you were led here by an automatic (twitterfeed) tweet, rather than an actual human recommendation? Or are you still delighted to have found this interesting and provocative post? Please let me know in comments below — you’re helping to make up my mind.