Publications
THE WALL STREET JOURNAL
Community goes corporate
Boyd Neil of Hill & Knowlton has written a very kind and thought-provoking post in response to the launch of Social Signal. Boyd's observation is that corporate communicators have a lot to learn from social movements and community activists about how to use the...
Introducing Social Signal: collaboration for communities
I'm delighted to announce the launch of Social Signal. Social Signal's goal is to support online communities and distributed collaboration networks -- networks of communities that share content and relationships by using the latest generation of web tools. This...
Latest project: TechSoup/CompuMentor
My latest venture in the fabulous world of Web 2.0 is helping CompuMentor -- home of TechSoup -- set up an online community in conjunction with an event they are organizing for next spring. Job one? Use this post to check whether the aggregation is working.
What Google blog search doesn’t have
Rob highlights its pros and cons. How could he forget to mention its gravest oversight: no rankings! Or is this a desperate hope that the ascendance of Google could change the domestic balance of power?
National Conversation now online
Politics Online has launched theNational Conversation project, which aims at engaging Americans in dialogue about major national issues (in the first instance, 9/11 and Hurricane Katrina). I like the effort to encourage multimedia contributions, and to allow people to...
10 ways RSS can help build online communities
Non-governmental organizations seeking to strengthen relationships with members. Governments trying to reach out to citizens. Businesses hoping to engage and win the loyalty of customers. These are the kinds of challenges that bring people to the field of online...
More love for Zagat
Ah, the joys of the automatic reply. Zagat canceled my subscription as per my request, and here's what their e-mail included: If you have a moment, could you let us know why you decided to cancel? Is there anything we can do to change your mind? We rely on customer...
Zinging Zagat
I'm going to resist turning this space into my own customer service department, but here's another little skirmish in my own personal war on obnoxious web sites. Tonight's target is Zagat, purveyors of other people's opinions. Long before epinions and Trip Advisor...
Tagging for Katrina
At the suggestion of Nancy White, I've just posted an introduction to tagging for people who are creating online resources for post-Katrina disaster recovery. It covers some suggestions for tag choice as well as overall tips on tagging. It's online at You're It.
Kudos to Fido
Within a few days of my post, Fido responded with a 100% perfect solution: The $50 GPRS Unlimited bundle was added to your account. It was possible to do so as we have not yet fully converted to our new Billing platform - thankfully. The usual condition is that...
The Harvard Business Review
Community goes corporate
Boyd Neil of Hill & Knowlton has written a very kind and thought-provoking post in response to the launch of Social Signal. Boyd's observation is that corporate communicators have a lot to learn from social movements and community activists about how to use the...
Introducing Social Signal: collaboration for communities
I'm delighted to announce the launch of Social Signal. Social Signal's goal is to support online communities and distributed collaboration networks -- networks of communities that share content and relationships by using the latest generation of web tools. This...
Latest project: TechSoup/CompuMentor
My latest venture in the fabulous world of Web 2.0 is helping CompuMentor -- home of TechSoup -- set up an online community in conjunction with an event they are organizing for next spring. Job one? Use this post to check whether the aggregation is working.
What Google blog search doesn’t have
Rob highlights its pros and cons. How could he forget to mention its gravest oversight: no rankings! Or is this a desperate hope that the ascendance of Google could change the domestic balance of power?
National Conversation now online
Politics Online has launched theNational Conversation project, which aims at engaging Americans in dialogue about major national issues (in the first instance, 9/11 and Hurricane Katrina). I like the effort to encourage multimedia contributions, and to allow people to...
10 ways RSS can help build online communities
Non-governmental organizations seeking to strengthen relationships with members. Governments trying to reach out to citizens. Businesses hoping to engage and win the loyalty of customers. These are the kinds of challenges that bring people to the field of online...
More love for Zagat
Ah, the joys of the automatic reply. Zagat canceled my subscription as per my request, and here's what their e-mail included: If you have a moment, could you let us know why you decided to cancel? Is there anything we can do to change your mind? We rely on customer...
Zinging Zagat
I'm going to resist turning this space into my own customer service department, but here's another little skirmish in my own personal war on obnoxious web sites. Tonight's target is Zagat, purveyors of other people's opinions. Long before epinions and Trip Advisor...
Tagging for Katrina
At the suggestion of Nancy White, I've just posted an introduction to tagging for people who are creating online resources for post-Katrina disaster recovery. It covers some suggestions for tag choice as well as overall tips on tagging. It's online at You're It.
Kudos to Fido
Within a few days of my post, Fido responded with a 100% perfect solution: The $50 GPRS Unlimited bundle was added to your account. It was possible to do so as we have not yet fully converted to our new Billing platform - thankfully. The usual condition is that...
OneZero
New resources to help entrepreneurs get started with social media
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.
17 tips for using Twitter to grow your business
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.
How the social web can nourish your most personal relationship
The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.
Inviting positive customer feedback
If your web site has a customer feedback form, you can learn from Apple’s mistakes.
Building your social media team
Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.
JSTOR DAILY
New resources to help entrepreneurs get started with social media
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.
17 tips for using Twitter to grow your business
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.
How the social web can nourish your most personal relationship
The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.
Inviting positive customer feedback
If your web site has a customer feedback form, you can learn from Apple’s mistakes.
Building your social media team
Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.
THE VERGE
The social media obituary
His real break came as a stuntman in the Hollywood movie “On the Beach,” about survivors of a nuclear war, which was filmed in Melbourne, his hometown, in 1959. It starred Gregory Peck, Ava Gardner and Fred Astaire. “He watched Gregory Peck do 27 takes and thought, ‘A...
Who would you be without the Internet?
Without the internet I wouldn't be able to write. In the realms of pre-internet media, one either comes to the publisher/editor/gatekeeper with mad skills and gets published, or he gets a generic pink slip with a one-line apology. You can't use this system of...
5 reasons to blog like it’s the last night of the world
I worry a lot about the world ending. My scenarios usually involve some kind of catastrophic climate change, pandemic virus or global economic meltdown followed by civil collapse. This intermittent tendency to fret over various doomsday is something I try to deprive...
140-character lessons in how to live your real life online
Your online relationships, conversations and creativity are as real as anything you do offline. That's the message I delivered last weekend at Northern Voice, Canada's leading blogging conference. My talk, titled Stop Apologizing for Your Online Life, jumped off from...