The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.
I was thrilled to discover a new, hot, collaborative task management app this week: ManyMoon. It’s the first web app I’ve found that provides team-centric task management without falling off the ledge and into the bottomless pit of project management.