Publications

THE WALL STREET JOURNAL

Save your laptop from reclining airplane seats

Save your laptop from reclining airplane seats

I live in fear of my laptop getting crunched on an airplane. How many times have I been working away when the person in front of me suddenly reclines, threatening to trap the top edge of my laptop and break my screen? I thought my 11" MacBook Air would save me, but...

S.E.O. is payback for teenage freaks

S.E.O. is payback for teenage freaks

Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...

Infographics against infographics

Infographics against infographics

I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn't all good news: along with the gems there are some absolute crimes against infographicality....

Be the e-mailer you wish to see in the world

Be the e-mailer you wish to see in the world

How many people do you receive e-mail from that you read and reply to every single time? I'm guessing it's just a handful: Your best friend -- the one who sends you short periodic updates with a single recent photo, not the one who sends you weekly 2-pagers. The...

5 commandments for your digital fast this Lent

5 commandments for your digital fast this Lent

I'm not really a Lent kinda gal. (It may have something to do with me being Jewish.) But for the past few years, I've felt increasingly Lent-aware, because of the sheer number of people who now seem to give up Facebook for Lent (but then tweet about it), email for...

Tweet if you like to procrastinate

Tweet if you like to procrastinate

I am always amazed at how much I get done on my focused writing days -- the days when I leave the office and camp in one of the cafés or restaurants where ambient noise helps me concentrate and write, write, write. But it's not my word count that amazes me: it's all...

4 last-minute social media valentines

4 last-minute social media valentines

Congratulations to all those who woke up this morning with their Valentine's cookies baked, their kids' class valentine cards addressed and boxed, and a dinner reservation in place at the romantic restaurant of your choice. You have got your Valentine act together,...

The Harvard Business Review

Save your laptop from reclining airplane seats

Save your laptop from reclining airplane seats

I live in fear of my laptop getting crunched on an airplane. How many times have I been working away when the person in front of me suddenly reclines, threatening to trap the top edge of my laptop and break my screen? I thought my 11" MacBook Air would save me, but...

S.E.O. is payback for teenage freaks

S.E.O. is payback for teenage freaks

Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...

Infographics against infographics

Infographics against infographics

I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn't all good news: along with the gems there are some absolute crimes against infographicality....

Be the e-mailer you wish to see in the world

Be the e-mailer you wish to see in the world

How many people do you receive e-mail from that you read and reply to every single time? I'm guessing it's just a handful: Your best friend -- the one who sends you short periodic updates with a single recent photo, not the one who sends you weekly 2-pagers. The...

5 commandments for your digital fast this Lent

5 commandments for your digital fast this Lent

I'm not really a Lent kinda gal. (It may have something to do with me being Jewish.) But for the past few years, I've felt increasingly Lent-aware, because of the sheer number of people who now seem to give up Facebook for Lent (but then tweet about it), email for...

Tweet if you like to procrastinate

Tweet if you like to procrastinate

I am always amazed at how much I get done on my focused writing days -- the days when I leave the office and camp in one of the cafés or restaurants where ambient noise helps me concentrate and write, write, write. But it's not my word count that amazes me: it's all...

4 last-minute social media valentines

4 last-minute social media valentines

Congratulations to all those who woke up this morning with their Valentine's cookies baked, their kids' class valentine cards addressed and boxed, and a dinner reservation in place at the romantic restaurant of your choice. You have got your Valentine act together,...

OneZero

Should copyediting be part of your social media strategy?

How quickly should you reply to email?

I'm a judgemental email sender and an anxious email recipient. When I send someone an email, I judge them based on their response time: instant? slow? eternal? And by judgement, let me be clear: I'm not judging them on their email skills alone. Increasingly, I use...

Of shoes and men

Of shoes and men

I have a dear friend who used to say that a woman should always have three men in her life: the one currently in her heart, a second recently dispatched, and a third waiting in the wings. I now have a  comparable philosophy about shoes. Every woman should have one...

JSTOR DAILY

Should copyediting be part of your social media strategy?

How quickly should you reply to email?

I'm a judgemental email sender and an anxious email recipient. When I send someone an email, I judge them based on their response time: instant? slow? eternal? And by judgement, let me be clear: I'm not judging them on their email skills alone. Increasingly, I use...

Of shoes and men

Of shoes and men

I have a dear friend who used to say that a woman should always have three men in her life: the one currently in her heart, a second recently dispatched, and a third waiting in the wings. I now have a  comparable philosophy about shoes. Every woman should have one...

THE VERGE

Now on JSTOR: A Novel Defense of the Internet

How people feel about sharing a name online

Thanks to the Internet, more and more of us have digital doubles: people who share our name, and may often be confused with us. I try to keep track of all the other people out there named "Alexandra Samuel", and yet I also feel vaguely uncomfortable with the fact that...