Publications
THE WALL STREET JOURNAL
Social media opportunities for film and television
How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show? That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media...
Towards a geography of digital memory
I'm in Toronto for a lightning trip, speaking tomorrow at a luncheon hosted by Women in Film & Television. Tonight I'm staying at the Sutton Place Hotel, which puts me at the epicentre of memory for my first 25 years of life. From the east-facing window of my...
Who Are You Online? A 360-Degree View
Who are you when you go online? That’s a question that goes way beyond how you feel in your own…
3 ways you can use Pinterest
In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or...
3 features that would make Pinterest even more useful
Today in the Harvard Business Review, I invite companies to meet your Pinterest customer -- me! I've been using Pinterest for over a year, after I was introduced to it by Samantha Lefort, a talented designer and Emily Carr University alum. My experience using...
5 ways to make task management software work for you
I have a love-hate relationship with task management software. On the one hand, I'm kind of obsessed with it: trying out new task and project management tools is one of my favorite pastimes, and it's hard for me to resist trying out each shiny new entry in the market....
Stop worrying about your kids’ online future
I'm one of more than a thousand Internet experts who contributed thoughts about our emergent digital world to the 2012 Elon University-Pew Internet & American Life study on the future of the Internet. My comments were picked up in the Globe and Mail and MindShift,...
3 reasons to check out the latest research on social media and food
In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us...
Save your laptop from reclining airplane seats
I live in fear of my laptop getting crunched on an airplane. How many times have I been working away when the person in front of me suddenly reclines, threatening to trap the top edge of my laptop and break my screen? I thought my 11" MacBook Air would save me, but...
S.E.O. is payback for teenage freaks
Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...
The Harvard Business Review
Social media opportunities for film and television
How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show? That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media...
Towards a geography of digital memory
I'm in Toronto for a lightning trip, speaking tomorrow at a luncheon hosted by Women in Film & Television. Tonight I'm staying at the Sutton Place Hotel, which puts me at the epicentre of memory for my first 25 years of life. From the east-facing window of my...
Who Are You Online? A 360-Degree View
Who are you when you go online? That’s a question that goes way beyond how you feel in your own…
3 ways you can use Pinterest
In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or...
3 features that would make Pinterest even more useful
Today in the Harvard Business Review, I invite companies to meet your Pinterest customer -- me! I've been using Pinterest for over a year, after I was introduced to it by Samantha Lefort, a talented designer and Emily Carr University alum. My experience using...
5 ways to make task management software work for you
I have a love-hate relationship with task management software. On the one hand, I'm kind of obsessed with it: trying out new task and project management tools is one of my favorite pastimes, and it's hard for me to resist trying out each shiny new entry in the market....
Stop worrying about your kids’ online future
I'm one of more than a thousand Internet experts who contributed thoughts about our emergent digital world to the 2012 Elon University-Pew Internet & American Life study on the future of the Internet. My comments were picked up in the Globe and Mail and MindShift,...
3 reasons to check out the latest research on social media and food
In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us...
Save your laptop from reclining airplane seats
I live in fear of my laptop getting crunched on an airplane. How many times have I been working away when the person in front of me suddenly reclines, threatening to trap the top edge of my laptop and break my screen? I thought my 11" MacBook Air would save me, but...
S.E.O. is payback for teenage freaks
Today I was catching up with my colleague Haig Armen when he asked me if I knew Steve Andersen. "You mean, Steve Andersen from Salesforce?" I asked. ["You mean, Steve Anderson of Open Media?" my husband asked later.] "No, Steve Anderson of Get Mental Notes," Haig...
OneZero
2×2: Filtering your Facebook friends
How do you decide to view or relate to different friends on Facebook? As with all things in life, this can be described by a 2x2 matrix: Love this person Not so much Entertaining Facebooker Add to my "A1 pals" list, which is the news feed I look at most of the time...
What to tell your kids about dating before the Internet
Hey, old people! By which I mean: hey, people my age! If you've been wondering what dating wisdom you can usefully impart to your teenage or soon-to-be teenage kids, you should read Stephanie Martin's thoughtful post on Dating in the Social Media Age. Stephanie...
Don’t blame the Internet for infidelity
The Petraeus drama reflects the enticements and betrayals of our new, disembodied modes of discourse. The come-ons, the flirtations, the stalking, the alleged harassment: all were abetted by the deceptive cloak of cyberspace, and all were immortalized there. It’s a...
Smartphones have transported us from an offline third place
Public transit used to be a version of what Ray Oldenburg calls a “third place”: a neutral space, neither work nor home, in which conversation and community can unfold. Have smartphones changed that?
6 ways to speed up your social media response times
Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new...
Why the speed of research matters in social media
How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company's Facebook page? Speed is at the heart of many of the questions that come up over and over again in social media....
Should copyediting be part of your social media strategy?
I'll admit it: I'm a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I've fantasized about a supper club for copy editors -- the folks like me and my husband, who...
A new path to social media insight at Vision Critical
People who post frequently on Facebook and Twitter are more than 3 times as likely to care about being the most fashionable person in the room, compared to more passive social media users. That was one of the surprising findings that came out of a major social media...
JSTOR DAILY
2×2: Filtering your Facebook friends
How do you decide to view or relate to different friends on Facebook? As with all things in life, this can be described by a 2x2 matrix: Love this person Not so much Entertaining Facebooker Add to my "A1 pals" list, which is the news feed I look at most of the time...
What to tell your kids about dating before the Internet
Hey, old people! By which I mean: hey, people my age! If you've been wondering what dating wisdom you can usefully impart to your teenage or soon-to-be teenage kids, you should read Stephanie Martin's thoughtful post on Dating in the Social Media Age. Stephanie...
Don’t blame the Internet for infidelity
The Petraeus drama reflects the enticements and betrayals of our new, disembodied modes of discourse. The come-ons, the flirtations, the stalking, the alleged harassment: all were abetted by the deceptive cloak of cyberspace, and all were immortalized there. It’s a...
Smartphones have transported us from an offline third place
Public transit used to be a version of what Ray Oldenburg calls a “third place”: a neutral space, neither work nor home, in which conversation and community can unfold. Have smartphones changed that?
6 ways to speed up your social media response times
Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new...
Why the speed of research matters in social media
How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company's Facebook page? Speed is at the heart of many of the questions that come up over and over again in social media....
Should copyediting be part of your social media strategy?
I'll admit it: I'm a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I've fantasized about a supper club for copy editors -- the folks like me and my husband, who...
A new path to social media insight at Vision Critical
People who post frequently on Facebook and Twitter are more than 3 times as likely to care about being the most fashionable person in the room, compared to more passive social media users. That was one of the surprising findings that came out of a major social media...
THE VERGE
How to create short link stickers for your best content
In yesterday's Wall Street Journal, I share my favorite hacks for getting more out of conferences -- including the trick of making stickers that let me add a short link to my business cards. I love my short link stickers because they give me an immediate way of...
My pre-Trump dystopian anxieties may be getting the better of me
How Email destroyed the world
I spent the last day of Western Civilization addressing the very phenomenon that caused our collective downfall: email. On November 8th—Election Day—I spent six hours in a rented studio in Manhattan, taping a new class for Skillshare. Email Productivity: Work Smarter...
Resistance is futile: A success story
Sometimes success looks like a little boy sobbing his eyes out. This success story begins yesterday morning, when Peanut showed up at school in his Halloween costume: a Borg cube. For those of you who aren’t Star Trek fans, let me explain that the Borg are a race of...