How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show? That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media speaker series.

My talk walked them through the process of finding a great social media opportunity — a process I’ve previously described at some length in our documentation for the Concept Jam, the ideation process we’ve used at Social Signal. Thanks in part to Heidi Yang, who graciously agreed to turn her Rescue Mediums show into our live case study, the women in the room responded to my inspiration deck with a fantastic set of innovative ideas for using social media to extend, complement or provide an alternative to broadcast programming.

One goal of this presentation was to provide a roadmap for running this kind of opportunity identification process with their own teams or companies. For those who’d like to try, or who would simply like to review the examples I shared today, my slide deck is below.