Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Today in OneZero: What Autism Can Teach Us About Overcoming Digital Burnout
Today in OneZero, Medium's flagship tech publication, I look at what we can all learn from autistic strategies for managing sensory overload. As I write in my story, [B]y increasing the frequency, variety, and intensity of incoming stimuli, the digital world has...
11 essential foods for the ketogenic diet
At the beginning of March I decided to get serious about losing the 40-ish pounds I've gained in the past three years, and after conferring with my posse, I landed on the ketogenic diet. Initially developed as a treatment for epilepsy, the perfect keto diet lowers...
How to create short link stickers for your best content
In yesterday's Wall Street Journal, I share my favorite hacks for getting more out of conferences -- including the trick of making stickers that let me add a short link to my business cards. I love my short link stickers because they give me an immediate way of...
My pre-Trump dystopian anxieties may be getting the better of me
How Email destroyed the world
I spent the last day of Western Civilization addressing the very phenomenon that caused our collective downfall: email. On November 8th—Election Day—I spent six hours in a rented studio in Manhattan, taping a new class for Skillshare. Email Productivity: Work Smarter...