What makes for a great virtual event? Now that all our conferences, workshops and speaking engagements have to take place online, it’s a crucial question. In today’s Wall Street Journal, I map what it takes to make an online event successful, including:

If at all possible, design some portions of your event around audience participation, since most of us are even hungrier for human interaction right now. Again, think in terms of a variety of platforms and formats: Consider creating a Slack or Teams space with different channels and threads for people who want to establish continuing conversations over the life of the event, or a voice-only conversation room that can serve the role of the hallway at an in-person conference. You should also choose a videoconference platform that offers a chat sidebar for any questions or materials related to the immediate subject—fortunately, that is standard in just about every major platform.

Read the full story here.