Publications

THE WALL STREET JOURNAL

Rob’s Northern Voice keynote

Rob’s Northern Voice keynote

If you've ever wondered whether social media is funny, check out the reaction to Rob's Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the conversation. In...

NIche messaging with social media:  going for the Golden Graham

NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.

The Harvard Business Review

Rob’s Northern Voice keynote

Rob’s Northern Voice keynote

If you've ever wondered whether social media is funny, check out the reaction to Rob's Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the conversation. In...

NIche messaging with social media:  going for the Golden Graham

NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.

OneZero

Good news for Internet users who need a boost

Happy News is a site that accentuates the positive: it promises to deliver only good news stories. You wouldn't want to make it your only source of information, but when the endless stories of crime and conflict get you down, here's a nice way to balance it out. It's...

Choosing a widget control plugin for WordPress

Choosing a widget control plugin for WordPress

For the past few months I have used the Widget Context plugin on my WordPress blog in order to control where widgets show up on my site. Everything you see in the two right-hand columns of my site is widget-based, as are the 3 columns that display teasers for featured...

The meaning of engagement

The meaning of engagement

A great description of meaningful engagement from Chris Jones: True engagement requires more time and energy and active listening skills, but the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and...

Is social media just for married people?

Is social media just for married people?

Think Social is a blog from the Paley Center for Media that focuses on the public benefits of social media. It's an incredible blog and one that you must follow if you are looking for thoughtful reflection on both the social and political potential of social media....

JSTOR DAILY

Good news for Internet users who need a boost

Happy News is a site that accentuates the positive: it promises to deliver only good news stories. You wouldn't want to make it your only source of information, but when the endless stories of crime and conflict get you down, here's a nice way to balance it out. It's...

Choosing a widget control plugin for WordPress

Choosing a widget control plugin for WordPress

For the past few months I have used the Widget Context plugin on my WordPress blog in order to control where widgets show up on my site. Everything you see in the two right-hand columns of my site is widget-based, as are the 3 columns that display teasers for featured...

The meaning of engagement

The meaning of engagement

A great description of meaningful engagement from Chris Jones: True engagement requires more time and energy and active listening skills, but the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and...

Is social media just for married people?

Is social media just for married people?

Think Social is a blog from the Paley Center for Media that focuses on the public benefits of social media. It's an incredible blog and one that you must follow if you are looking for thoughtful reflection on both the social and political potential of social media....

THE VERGE

Leaning into online struggles

Leaning into online struggles

The fourth time I got a call from the principal's office, I knew I had to rethink our school year. One of our kids was having a tough time in class, and I had already made several visits to the teacher, the classroom and the principal's office. Not only was I worried...