Publications

THE WALL STREET JOURNAL

Rob’s Northern Voice keynote

Rob’s Northern Voice keynote

If you've ever wondered whether social media is funny, check out the reaction to Rob's Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the conversation. In...

NIche messaging with social media:  going for the Golden Graham

NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.

The Harvard Business Review

Rob’s Northern Voice keynote

Rob’s Northern Voice keynote

If you've ever wondered whether social media is funny, check out the reaction to Rob's Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the conversation. In...

NIche messaging with social media:  going for the Golden Graham

NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.

OneZero

The 10 lies of working late

The 10 lies of working late

It's not late if you're not tired. It's not work if you're in bed. It's not late if your friends are still online. It's not work if it's blogging. It's not late if you like working at this hour. It's not work if the TV is on. It's not late if you can sleep in...

Good news for Internet users who need a boost

Happy News is a site that accentuates the positive: it promises to deliver only good news stories. You wouldn't want to make it your only source of information, but when the endless stories of crime and conflict get you down, here's a nice way to balance it out. It's...

Choosing a widget control plugin for WordPress

Choosing a widget control plugin for WordPress

For the past few months I have used the Widget Context plugin on my WordPress blog in order to control where widgets show up on my site. Everything you see in the two right-hand columns of my site is widget-based, as are the 3 columns that display teasers for featured...

JSTOR DAILY

The 10 lies of working late

The 10 lies of working late

It's not late if you're not tired. It's not work if you're in bed. It's not late if your friends are still online. It's not work if it's blogging. It's not late if you like working at this hour. It's not work if the TV is on. It's not late if you can sleep in...

Good news for Internet users who need a boost

Happy News is a site that accentuates the positive: it promises to deliver only good news stories. You wouldn't want to make it your only source of information, but when the endless stories of crime and conflict get you down, here's a nice way to balance it out. It's...

Choosing a widget control plugin for WordPress

Choosing a widget control plugin for WordPress

For the past few months I have used the Widget Context plugin on my WordPress blog in order to control where widgets show up on my site. Everything you see in the two right-hand columns of my site is widget-based, as are the 3 columns that display teasers for featured...

THE VERGE