Publications
THE WALL STREET JOURNAL
DoodleBuzz offers a new way of visualizing the news
DoodleBuzz is a fun tool that presents news stories from your search, arranged along the outline of your doodle. But there’s a practical value to this gee whiz app.
4 steps for calculating ROI on social media
Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.
Tips for a successful Facebook application launch
Contests are one way to get your Facebook app off to a strong start — but there are other options.
5 reasons to send Direct Messages on Twitter
In answer to a question posted in LinkedIn, I’ve offered five reasons to use Twitter’s DM function — including to communicate something that is too short to be worth emailing.
Using B2C social media for B2B marketing
Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
10 steps to get your e-mail inbox to zero every day
Learn the simple system I used to get from an inbox of over 2000 messages to an empty inbox — and to keep it there.
How I got to inbox zero
Just ten days ago, I really did have more than thirteen hundred unread messages in my inbox. But today is the eighth day of my new zero inbox lifestyle, and it’s starting to feel like it’s going to stick. I share the secret here.
10 social media travel tools
This blog post originally appeared on the Harvard Business Review. Travel budgets are under serious pressure right now. Trips that were once approved via rubber stamp now must pass through the Politburo Standing Committee to get a green light. Thankfully, a host of...
Social media tips for business travel, today in Harvard Business online
Today, Harvard Business online has published my top tips for using social media to get the most out of business travel.
The Harvard Business Review
DoodleBuzz offers a new way of visualizing the news
DoodleBuzz is a fun tool that presents news stories from your search, arranged along the outline of your doodle. But there’s a practical value to this gee whiz app.
4 steps for calculating ROI on social media
Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.
Tips for a successful Facebook application launch
Contests are one way to get your Facebook app off to a strong start — but there are other options.
5 reasons to send Direct Messages on Twitter
In answer to a question posted in LinkedIn, I’ve offered five reasons to use Twitter’s DM function — including to communicate something that is too short to be worth emailing.
Using B2C social media for B2B marketing
Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.
10 steps to get your e-mail inbox to zero every day
Learn the simple system I used to get from an inbox of over 2000 messages to an empty inbox — and to keep it there.
How I got to inbox zero
Just ten days ago, I really did have more than thirteen hundred unread messages in my inbox. But today is the eighth day of my new zero inbox lifestyle, and it’s starting to feel like it’s going to stick. I share the secret here.
10 social media travel tools
This blog post originally appeared on the Harvard Business Review. Travel budgets are under serious pressure right now. Trips that were once approved via rubber stamp now must pass through the Politburo Standing Committee to get a green light. Thankfully, a host of...
Social media tips for business travel, today in Harvard Business online
Today, Harvard Business online has published my top tips for using social media to get the most out of business travel.
OneZero
How to use your RSS reader to enhance community
How to use your RSS reader so that it strengthens your connection to community, and helps build the kind of society you want to live in.
Your social media friends are your real friends
Diana Adams is one of a growing number of social media junkies who have experimented with taking some time off from the web. She describes "hitting a wall" with her social media use and online relationships, and taking 8 days off from the net so that she could put...
Techsperiment day 1: the difficulty of unplugging with kids
24 hours into our vow to unplug -- for just 3 hours a day! -- and I am the weakest link. We've sworn to give up computers, iPhones and iPads between 6-9 every night ("family time") but it's day one and I'm already struggling. And that's after our daughter did a good...
How to unplug as a parent: a techsperiment
The best site for reviews of kids’ games & movies now has apps too!
A few friends have recently asked me for iPhone app recommendations for kids. My friend Annemarie took suggestions from me and others, and wrote up a fantastic list of iPhone apps for kids and parents on yoyomama. I shared my own list of 12 iPhone apps for toddlers...
Online activities reinforce offline social connections
How did I miss this one? In 2008, StatsCan published a very useful paper on How Canadians' Use of the Internet Affects Social Life and Civic Participation. It speaks directly to the questions about the Internet's impact on social capital that have been a big part of...
Your therapist’s Facebook page could be harming your mental health
I've been part of many recent conversations about whether Facebook is harmful to our mental health -- and perhaps a new source of business for psychotherapists. Now I've discovered the other side of the coin: a debate about whether therapists' use of social media is...
Strategies for managing online distraction from Steven Pinker
Psychologist Steven Pinker has a terrific op-ed in the New York Times this morning, responding to the recent flurry of press about how the Internet is destroying the quality of our attention and thinking. Here's my favorite part of his article: Yes, the constant...
JSTOR DAILY
How to use your RSS reader to enhance community
How to use your RSS reader so that it strengthens your connection to community, and helps build the kind of society you want to live in.
Your social media friends are your real friends
Diana Adams is one of a growing number of social media junkies who have experimented with taking some time off from the web. She describes "hitting a wall" with her social media use and online relationships, and taking 8 days off from the net so that she could put...
Techsperiment day 1: the difficulty of unplugging with kids
24 hours into our vow to unplug -- for just 3 hours a day! -- and I am the weakest link. We've sworn to give up computers, iPhones and iPads between 6-9 every night ("family time") but it's day one and I'm already struggling. And that's after our daughter did a good...
How to unplug as a parent: a techsperiment
The best site for reviews of kids’ games & movies now has apps too!
A few friends have recently asked me for iPhone app recommendations for kids. My friend Annemarie took suggestions from me and others, and wrote up a fantastic list of iPhone apps for kids and parents on yoyomama. I shared my own list of 12 iPhone apps for toddlers...
Online activities reinforce offline social connections
How did I miss this one? In 2008, StatsCan published a very useful paper on How Canadians' Use of the Internet Affects Social Life and Civic Participation. It speaks directly to the questions about the Internet's impact on social capital that have been a big part of...
Your therapist’s Facebook page could be harming your mental health
I've been part of many recent conversations about whether Facebook is harmful to our mental health -- and perhaps a new source of business for psychotherapists. Now I've discovered the other side of the coin: a debate about whether therapists' use of social media is...
Strategies for managing online distraction from Steven Pinker
Psychologist Steven Pinker has a terrific op-ed in the New York Times this morning, responding to the recent flurry of press about how the Internet is destroying the quality of our attention and thinking. Here's my favorite part of his article: Yes, the constant...
THE VERGE
Countering the Excuses for Avoiding Social Media (and Video Games)
"I can see why it’s important, but it’s not something I need to be an expert on myself." "I’ve got…
What you can learn from your tech defeats
When I was a small child my mother dropped me onto a hard, stone floor. Miraculously, I was uninjured. As soon as I stopped crying, it seemed, I was as good as new. It would take years before the long-term repercussions of this fall became apparent: the tumble had...
8 secrets to a smarter tech maintenance routine for your blog
This weekend I had one of my periodic orgies of blog maintenance. Now it happens that 14 hours of software upgrades, plugin installs, widget testing and css tweaking is my idea of fun, so giving my blog a weekend of tech love is also a way of giving myself a weekend...
Self-publishing: 5 issues for authors to consider, from Amazon’s Jon Fine and Prof. Tim Laquintano
At the Merging Media conference today, we heard from Jon Fine, Amazon's Director of Author & Publisher Relations. Jon's talk reminded me of the terrific presentation I heard at AOIR from Tim Laquintano, a writing professor at Lafayette College who spoke about the...