Publications

THE WALL STREET JOURNAL

5 steps to create your social media toolkit

5 steps to create your social media toolkit

This entry is part 3 of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Predicting the future of the “personal brand”

Predicting the future of the “personal brand”

Yesterday Dan Schawbel published an interview with me on his Personal Branding blog. I have previously criticized the "personal branding" vogue both on this site and on my HBR blog, so I warned Dan he might be in for a rough ride! Much to his credit, he didn't shy...

The Harvard Business Review

5 steps to create your social media toolkit

5 steps to create your social media toolkit

This entry is part 3 of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Predicting the future of the “personal brand”

Predicting the future of the “personal brand”

Yesterday Dan Schawbel published an interview with me on his Personal Branding blog. I have previously criticized the "personal branding" vogue both on this site and on my HBR blog, so I warned Dan he might be in for a rough ride! Much to his credit, he didn't shy...

OneZero

The 6th tech-inspired kid failure: autotunitis

The 6th tech-inspired kid failure: autotunitis

Last week I wrote about 5 tech-related kid failures. I somehow managed to leave out the one that is currently the biggest source of irritation in our house: autotunitis. For those of you who are unfamiliar with the disorder, autotunitis is a vocal condition afflicting...

5 surprising facts about my OS Lion install

5 surprising facts about my OS Lion install

Last night I finally installed OS X Lion. What makes this surprising: I waited three whole weeks from the time of release! A new record of personal restraint in holding off from the pain and suffering of early adoption. The tipping point for me to finally make time...

JSTOR DAILY

The 6th tech-inspired kid failure: autotunitis

The 6th tech-inspired kid failure: autotunitis

Last week I wrote about 5 tech-related kid failures. I somehow managed to leave out the one that is currently the biggest source of irritation in our house: autotunitis. For those of you who are unfamiliar with the disorder, autotunitis is a vocal condition afflicting...

5 surprising facts about my OS Lion install

5 surprising facts about my OS Lion install

Last night I finally installed OS X Lion. What makes this surprising: I waited three whole weeks from the time of release! A new record of personal restraint in holding off from the pain and suffering of early adoption. The tipping point for me to finally make time...

THE VERGE

Hey NSA, even my kids know snooping is creepy

Hey NSA, even my kids know snooping is creepy

This morning's breakfast conversation: ME: I'm feeling upset about how Barack Obama has been reading all the stuff we've been posting online -- everywhere except Twitter, which refused to cooperate. SWEETIE: That's creepy. ME: Good news, though -- I blogged your list...

8 kid-inspired features for Apple’s iOS 7

8 kid-inspired features for Apple’s iOS 7

For the past couple of years, our kids' favorite bedtime stories have featured a feline protagonist whose best friend is Apple CEO Tim Cook. In each story, Tim Cook teleports this cat to Cupertino (Apple HQ), where Tim and cat work on various cat-friendly inventions....

End those digital fasts with these 5 April Fool’s Day pranks

End those digital fasts with these 5 April Fool’s Day pranks

Well, folks, it's almost that time again: Easter. Also known as the end of Lent. Or what should be known as national coming out day for all the people who've just spent the past 40 days doing some kind of digital fast. They inevitably come back with a desire to...