How to Parent in a Digital World: Resources

If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.

Social media is the jar my brain sits in

by heathergm | Oct 14, 2010 | Self | 0 Comments

Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...

The Rule of 84: Social media for your limited budget or small audience

by heathergm | Oct 13, 2010 | Community | 1 Comment

This entry is part 1 of 6 in the series Social media for small organizations

Creating a social media presence in 2010

by heathergm | Oct 12, 2010 | Community | 2 Comments

This entry is part 1 of 6 in the series Social media for small organizations

Where The Social Network fails, does Gossip Girl succeed?

by heathergm | Oct 8, 2010 | Lifestyle | 0 Comments

My latest blog post for Harvard Business Review talks about what The Social Network tells us about social media. Or rather, it looks at what The Social Network doesn't tell us about social media, since the movie used the birth of Facebook as the backdrop for a...

13 tips for using Facebook events instead of pages, groups or apps

by heathergm | Oct 7, 2010 | SIM, Facebook, How nonprofits can use social media, Toolbox | 5 Comments

If you’re creating a participatory project on Facebook, consider creating an event rather than a Facebook page. An event can provide an easy way of inviting people into your Facebook conversation, and you can use these 13 tips to make the most of it.