Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Who would you be without the Internet?
Without the internet I wouldn't be able to write. In the realms of pre-internet media, one either comes to the publisher/editor/gatekeeper with mad skills and gets published, or he gets a generic pink slip with a one-line apology. You can't use this system of...
5 reasons to blog like it’s the last night of the world
I worry a lot about the world ending. My scenarios usually involve some kind of catastrophic climate change, pandemic virus or global economic meltdown followed by civil collapse. This intermittent tendency to fret over various doomsday is something I try to deprive...
140-character lessons in how to live your real life online
Your online relationships, conversations and creativity are as real as anything you do offline. That's the message I delivered last weekend at Northern Voice, Canada's leading blogging conference. My talk, titled Stop Apologizing for Your Online Life, jumped off from...
The dangers of relying on Facebook and Twitter authentication
If you're not going to talk about me to your friends, I don't want to know you. That's the message that your web site is sending if you only accept registrations from Facebook and Twitter users. You can see what I'm talking about at Pinterest, a social network for...
5 ebook features that tap the power of social note-taking
Peter Meyers has a useful blog post on 3 ways to improve ebook note taking over at O'Reilly Radar. As he points out in his post, note-taking is one of the ways in which print books still kick the ass of digital books, since they allow you to "[j]ot notes anywhere you...