Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
3 features that would make Pinterest even more useful
Today in the Harvard Business Review, I invite companies to meet your Pinterest customer -- me! I've been using Pinterest for over a year, after I was introduced to it by Samantha Lefort, a talented designer and Emily Carr University alum. My experience using...
5 ways to make task management software work for you
I have a love-hate relationship with task management software. On the one hand, I'm kind of obsessed with it: trying out new task and project management tools is one of my favorite pastimes, and it's hard for me to resist trying out each shiny new entry in the market....
Stop worrying about your kids’ online future
I'm one of more than a thousand Internet experts who contributed thoughts about our emergent digital world to the 2012 Elon University-Pew Internet & American Life study on the future of the Internet. My comments were picked up in the Globe and Mail and MindShift,...
3 reasons to check out the latest research on social media and food
In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us...
Save your laptop from reclining airplane seats
I live in fear of my laptop getting crunched on an airplane. How many times have I been working away when the person in front of me suddenly reclines, threatening to trap the top edge of my laptop and break my screen? I thought my 11" MacBook Air would save me, but...