Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Healing the world with RSS
If you need to compare or evaluate different content management system (CMS) options -- especially for non-profits or for distributed networks that share content via RSS and tags -- check out the results of my recent work on choosing a platform for telecentre.org....
Choosing a platform for the telecentre.org network
When we recommended Drupal as the platform for telecentre.org back in 2005, we anticipated the emergence of what is now one of the most widely-used tools for nonprofit technologists. The process we used to evaluate platforms, and the questions we asked, are the same questions you should be asking about your software choices today.
All Treo, some of the time
Well my Treo-ification is now well underway, which is to say that I've been immersed in the ever-exciting challenges of how to reorganize my life to be more Treo-friendly. (Oops -- I meant to say, figure out how to use the Treo to live my previous life more...
Fido on a Treo
I called Fido -- that's my Canadian cell phone carrier -- today to ask about GPRS settings for my new unlocked Treo 650. Since the settings they gave me are a bit different from those I found on various discussion boards I thought I'd post them here for the benefit of...
Putting Technology to Work in the Community Sector
Today's news is a Call for Papers for what looks like an interesting conference in Sydney this November: Putting Technology to Work in the Community Sector Sydney, 14th - 15th November 2005 A conference for community and non-government workers will show it's not only...