Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Notes vs posted items

Notes vs posted items

by | Apr 28, 2007 |

I’m having a little trouble with the difference between notes and posted items. I’m trying to set up my external blog (http://www.alexandrasamuel.com) to aggregate in my Facebook existence, and I’m not sure whether to aggregate Notes (pros: don’t have to post each note to my profile, so less work; cons: excludes bookmarks and photos) or Posted Items (pros: can include any content I want; con: I’m not sure I want to add every note/photo to my posted items.)

I’d love input from other folks on how they use posted items.

UPDATE: OK, I think the solution is to NEVER post a note. That way I can set my blog to aggregate both my Notes (i.e. my Facebook blog) and my Posted items (i.e. links/photos I’ve shared).

And I’m tagging “facebook” as a friend in this note, so I can see how my aggregator handles that inbound tag.

Facebook vs twitter

Facebook vs twitter

by | Apr 28, 2007 |

I’m now looking for a Facebook status updater that’s as convenient as Twitterbar (which lets me type my status directly into my browser’s address bar, then press a little + sign to post.)

Facebook mobile

Facebook mobile

by | Apr 25, 2007 |

Richard Smith alerted me to the fact that Facebook mobile is now available for Canadian cell phone users. And holy cow! did they ever do a smart job setting it up. You can customize what kinds of messages you get (friend requests vs pokes vs wall posts etc), how many messages a day (to cap messaging costs), turn off messages when you’re logged into the website (smart!), send status updates from your phone, lookup numbers in profiles…on and on. I think I have to clear my schedule for the next 3 days while I figure out all the crazy ways to use this for fun and social agitation.

This is definitely the use case for paying fido $10/mo to cover the cost of 1,000 msgs.