Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Twittering to myself
Twitter seems to be the new addictive social networking app on the block. (For those new to the phenom, it’s a site that lets you tell your friends what you are doing RIGHT NOW, and to see what they’re doing, too.) But I haven’t been able to get into the addiction cycle, because I don’t have any friends. 🙁
Why? Because unlike other social networks — Facebook, LinkedIn and Friendster spring to mind — Twitter doesn’t provide a way to mine your address book for fellow Twitter-ers. As far as I can tell, if I upload my address book to Twitter, EVERYONE gets an invitation to be my Twitter buddy, whether they’re Twittering or not. I can see how this helps to spread Twitter, but since I don’t want to annoy my entire contact list with invitations to all the social networks I check out, it makes it very hard to get up and running on Twitter.
So consider this a triple request:
- If you’re using Twitter, ping me or add me to your friends list.
- If there IS a way to make Twitter scan my contact list for fellow Twitterers, please let me know.
- Twitter, if there ISN’T a way to scan my contact list for fellow Twitterers, could you add it? Or could you at least allow me to scan my buddies on other social networks like LinkedIn and Facebook — not just LiveJournal, which is the only one you currently connect to?
Sing, sing a song
I'm coming out: I'm an American Idol fan. I'm guessing that the reason for my fandom may be at the heart of the show's popularity: I would LOVE to get up on stage and open my mouth and have a big, beautiful voice pour out of it.
As things stand, I can at best hope for half that equation (the standing up on stage half). And given that the only thing to pour out would be a fine, even at times kinda nice voice, but nothing special and nothing to hit the high notes with, I don't see myself getting up on stage anytime soon.
One of the great things about having young kids is that it has gotten me past my self-consciousness about my just-okay voice, and has me singing regularly for the first time in years. Not just the Raffi repertoire, either (though we do a mean Baby Beluga). Our daughter has a great Simon & Garfunkely repertoire from her father, and a decent command of the Broadway standards thanks to me.
But ten minutes at bedtime — and maybe another five in the shower — isn't cutting it. What I'd really like to do is petition to universe for do-over, and ask for an Idol-worthy set of pipes…not to be on American Idol, but to light up a local choir, or take a page from Opera Man and go cruising around the city a capella.
In the absence of the Universal Do-over, I want to start singing more, even within the constraints of my current instrument. Won't you join me? I'd love to see Vancouver turn into one giant, unselfconscious, slightly off-key streetscape.
If your answer is yes….sing it!
Live from the LaFontaine-Baldwin lecture
Adrienne Clarkson gave the 8th annual LaFontaine-Baldwin lecture tonight on “the society of difference”. She argued that we are ultimately able to transcend difference because we are all one manifestation, connected by a collective consciousness. I’m not sure it ultimately allows us to transcend all our differences, but you can see the web as a manifestation of unconscious human interconnection – and an ever-deepening picture of that interconnection. My favorite way to visualize how that process of connection is facilitated is on youtube:
Out of my demographic on Facebook
I finally (!) joined Facebook, but here’s as key sign it’s not exactly my demographic: there’s no way to define your relationship to someone as “married”. When Rob added me as a friend, I had the option of describing our relationship as “lived together”, “family” (if I wanted to describe him as a sibling or cousin — but no, it’s not that kind of marriage!) or “dated”. I chose “dated”, and had the opportunity to further clarify that we were “practically married” and are “still together”. Now all I have to worry about are all the ladies cruising Facebook to find the kind of guy who is commitment-ready, but not legally committed….
Your Mac needs this software
I'm always looking for new bits of software that will make me more productive, more effective, and of course, taller. So I LOVED Tod Maffin's session at MooseCamp today where he ran us through a bunch of his favourite little apps — and other folks shared theirs. Mac users, check out the list!