What experience do you want to have online?

Today’s practice: Think about the social media experience you want to have, not the brand you want to build. About three years ago, in a conversation that ultimately led to me shifting gears and joining Emily Carr, the very wise Morgan Brayton passed along a...

How to crowdsource your Facebook Timeline

If you struggle to keep your Facebook Timeline dynamic and engaging, without creating what is simply a mirror of your Facebook or LinkedIn presence, the solution may not lie with you, but with your friends. For the past few months, I’ve been running a private...

Social media opportunities for film and television

How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show? That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media...

Infographics against infographics

I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn’t all good news: along with the gems there are some absolute crimes against...

Tailor your voice to each place you use social media

“I make leather armour.” That’s a sentence I never expected to hear in this lifetime. In fact, until about 4:30 yesterday afternoon, I didn’t know what leather armour was. I din’t know that leather armour existed. Leather armor, it turns...