Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
17 tips for using Twitter to grow your business
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.
How the social web can nourish your most personal relationship
The process of strengthening a relationship by working hard together; by facing, nurturing and celebrating your successes and challenges together — that’s an experience that’s open to any couple, or indeed any relationship, that integrates the creative and communicative possibilities of the social web. Here are some of the ways you can use the social web to bring the energy of creative collaboration into your relationship.
Inviting positive customer feedback
If your web site has a customer feedback form, you can learn from Apple’s mistakes.
Building your social media team
Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.