Publications

THE WALL STREET JOURNAL

Why I’m leaving Vision Critical

As of today, I’m leaving my role as Vision Critical’s VP of Social Media so I can spend more time with my devices. While it’s been a delight to lead Vision Critical’s efforts on social media R&D, I’m returning to my life as an independent consultant so that I can...

If conferences were like slot machines

If conferences were like slot machines

My Facebook friends should be forgiven if they think I'm in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on "How social media drives consumer decisions" at the LeadingRE real estate conference. I got to my last...

What’s wrong with the Ello backlash

What’s wrong with the Ello backlash

My latest blog post for the Harvard Business Review argues that Ello -- the "it" social network of the week -- is a wake-up call for businesses to re-assess their social media strategy in light of growing public concerns about privacy and ad targeting. But what about...

11 best practices for working with an editor

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...

Homeschooling as a working mom: the pie chart

Homeschooling as a working mom: the pie chart

It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...

Is this an ice cream? A 2×2

Is this an ice cream? A 2×2

It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2x2: Is it ice cream?   Butterfat content   10 to...

The Harvard Business Review

Why I’m leaving Vision Critical

As of today, I’m leaving my role as Vision Critical’s VP of Social Media so I can spend more time with my devices. While it’s been a delight to lead Vision Critical’s efforts on social media R&D, I’m returning to my life as an independent consultant so that I can...

If conferences were like slot machines

If conferences were like slot machines

My Facebook friends should be forgiven if they think I'm in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on "How social media drives consumer decisions" at the LeadingRE real estate conference. I got to my last...

What’s wrong with the Ello backlash

What’s wrong with the Ello backlash

My latest blog post for the Harvard Business Review argues that Ello -- the "it" social network of the week -- is a wake-up call for businesses to re-assess their social media strategy in light of growing public concerns about privacy and ad targeting. But what about...

11 best practices for working with an editor

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...

Homeschooling as a working mom: the pie chart

Homeschooling as a working mom: the pie chart

It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...

Is this an ice cream? A 2×2

Is this an ice cream? A 2×2

It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2x2: Is it ice cream?   Butterfat content   10 to...

OneZero

How to lock your kids out of every device

How to lock your kids out of every device

I wrote my Ph.D. thesis on hacktivism: politically-motivated computer hacking. Interviewing fifty politically engaged computer hackers turned out to be great preparation for running a business that built nonprofit online communities, because I really know how to speak...

Why you should hand your kid that iPhone

Why you should hand your kid that iPhone

I see you looking at me from the other side of the coffee shop?—?yes, you: the hemp-swaddled mom with the slightly sticky child who is playing with that organic wooden toy. You probably hope that toy will teach her hand-eye coordination or bring him into harmony with...

JSTOR DAILY

How to lock your kids out of every device

How to lock your kids out of every device

I wrote my Ph.D. thesis on hacktivism: politically-motivated computer hacking. Interviewing fifty politically engaged computer hackers turned out to be great preparation for running a business that built nonprofit online communities, because I really know how to speak...

Why you should hand your kid that iPhone

Why you should hand your kid that iPhone

I see you looking at me from the other side of the coffee shop?—?yes, you: the hemp-swaddled mom with the slightly sticky child who is playing with that organic wooden toy. You probably hope that toy will teach her hand-eye coordination or bring him into harmony with...

THE VERGE

The Joy of Tedious Work

Coaches and strategists often encourage us to maximize impact by spending most of our time and attention in the zone where we make the greatest contribution. We’re told: Focus your days on the projects and tasks where you have something unique to add, or where only...