Publications

THE WALL STREET JOURNAL

11 best practices for working with an editor

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...

Homeschooling as a working mom: the pie chart

Homeschooling as a working mom: the pie chart

It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...

Choosing research methods for data-driven storytelling

Choosing research methods for data-driven storytelling

This blog post does not represent Vision Critical. In fact, I think some of my colleagues are going to argue with me vigorously over this one. Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits. That proved to be the most...

Is this an ice cream? A 2×2

Is this an ice cream? A 2×2

It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2x2: Is it ice cream?   Butterfat content   10 to...

Bumper sticker conversation guide: 2×2 edition

Bumper sticker conversation guide: 2×2 edition

This weekend my mind got blown a tiny bit by this unexpected combination of bumper stickers. Naturally, I facebooked the photo, and my friend Steve challenged me to fit this phenomenon into a 2x2. But as with any 2x2, the structure of the table should be determined by...

How 17 essential travel apps can improve your next vacation

How 17 essential travel apps can improve your next vacation

Whether you’re packing your bags for a summer trip to Europe or packing the car for a summer road tip with the kids, you may be tempted to define your vacation by what you’re not packing: your computer, tablet or mobile phone. As more and more of us struggle with the...

Making room for messiness

Making room for messiness

For the past two weeks we've been in the middle of our semi-annual domestic meltdown. Meltdown features include: emergency school visits necessitating precipitous departures from work implementation of new household rules precipitating epically draining tantrums...

What you can learn by NOT throwing your child out of a window

What you can learn by NOT throwing your child out of a window

A few years ago I found myself comparing vacation plans with a colleague — a single guy about a decade older than me. His upcoming vacation? A month-long backpacking trip to Hawaii, totally off the grid. When I marvelled at his bravery, he offered this wisdom: “Every...

The Harvard Business Review

11 best practices for working with an editor

11 best practices for working with an editor

My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...

Homeschooling as a working mom: the pie chart

Homeschooling as a working mom: the pie chart

It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...

Choosing research methods for data-driven storytelling

Choosing research methods for data-driven storytelling

This blog post does not represent Vision Critical. In fact, I think some of my colleagues are going to argue with me vigorously over this one. Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits. That proved to be the most...

Is this an ice cream? A 2×2

Is this an ice cream? A 2×2

It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2x2: Is it ice cream?   Butterfat content   10 to...

Bumper sticker conversation guide: 2×2 edition

Bumper sticker conversation guide: 2×2 edition

This weekend my mind got blown a tiny bit by this unexpected combination of bumper stickers. Naturally, I facebooked the photo, and my friend Steve challenged me to fit this phenomenon into a 2x2. But as with any 2x2, the structure of the table should be determined by...

How 17 essential travel apps can improve your next vacation

How 17 essential travel apps can improve your next vacation

Whether you’re packing your bags for a summer trip to Europe or packing the car for a summer road tip with the kids, you may be tempted to define your vacation by what you’re not packing: your computer, tablet or mobile phone. As more and more of us struggle with the...

Making room for messiness

Making room for messiness

For the past two weeks we've been in the middle of our semi-annual domestic meltdown. Meltdown features include: emergency school visits necessitating precipitous departures from work implementation of new household rules precipitating epically draining tantrums...

What you can learn by NOT throwing your child out of a window

What you can learn by NOT throwing your child out of a window

A few years ago I found myself comparing vacation plans with a colleague — a single guy about a decade older than me. His upcoming vacation? A month-long backpacking trip to Hawaii, totally off the grid. When I marvelled at his bravery, he offered this wisdom: “Every...

OneZero

Why you should hand your kid that iPhone

Why you should hand your kid that iPhone

I see you looking at me from the other side of the coffee shop?—?yes, you: the hemp-swaddled mom with the slightly sticky child who is playing with that organic wooden toy. You probably hope that toy will teach her hand-eye coordination or bring him into harmony with...

When school doesn’t fit: our 2E story

When school doesn’t fit: our 2E story

When I sat down to share my insights into navigating the school system with a kid who just doesn’t fit the conventional student mould, I realized that my insights were meaningless without the context of our own experience parenting a 2E (twice exceptional) child.

JSTOR DAILY

Why you should hand your kid that iPhone

Why you should hand your kid that iPhone

I see you looking at me from the other side of the coffee shop?—?yes, you: the hemp-swaddled mom with the slightly sticky child who is playing with that organic wooden toy. You probably hope that toy will teach her hand-eye coordination or bring him into harmony with...

When school doesn’t fit: our 2E story

When school doesn’t fit: our 2E story

When I sat down to share my insights into navigating the school system with a kid who just doesn’t fit the conventional student mould, I realized that my insights were meaningless without the context of our own experience parenting a 2E (twice exceptional) child.

THE VERGE

How to learn from hybrid mistakes

Don’t be surprised if you make some mistakes during the transition to hybrid work. I’m not just talking about mistakes in how you transition to a hybrid work arrangement: I’m talking about garden-variety operational, service and professional errors that happen as a...