Publications
THE WALL STREET JOURNAL
If conferences were like slot machines
My Facebook friends should be forgiven if they think I'm in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on "How social media drives consumer decisions" at the LeadingRE real estate conference. I got to my last...
Can shomi solve Canada’s video streaming problem?
When I drove past a billboard earlier this week that promised me a new universe of streaming media, I nearly pulled over to the side of the road so that I could try it. Right. Now. Was this the day I'd been waiting for? The day when I'd finally experience the joy of...
What’s wrong with the Ello backlash
My latest blog post for the Harvard Business Review argues that Ello -- the "it" social network of the week -- is a wake-up call for businesses to re-assess their social media strategy in light of growing public concerns about privacy and ad targeting. But what about...
11 best practices for working with an editor
My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...
Homeschooling as a working mom: the pie chart
It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...
Choosing research methods for data-driven storytelling
This blog post does not represent Vision Critical. In fact, I think some of my colleagues are going to argue with me vigorously over this one. Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits. That proved to be the most...
Is this an ice cream? A 2×2
It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2x2: Is it ice cream? Butterfat content 10 to...
Yelpless: What kinds of reviews get squelched by Yelp?
I'm an ardent (some might say pathological) Yelp user, and since I am incapable of putting anything in my mouth without first validating its viability on Yelp, I try to contribute back to the community by sharing my own perspectives and information, particularly on...
Is the Canadian media responsible for Western Canadian alienation?
What is the root cause of Western Canadian alienation? Contrary to common arguments, it's not because the rest of Canada fails to understand the West's "distinct history, economy and society", it's not due to the National Energy Program or even (as my friend and...
Bumper sticker conversation guide: 2×2 edition
This weekend my mind got blown a tiny bit by this unexpected combination of bumper stickers. Naturally, I facebooked the photo, and my friend Steve challenged me to fit this phenomenon into a 2x2. But as with any 2x2, the structure of the table should be determined by...
The Harvard Business Review
If conferences were like slot machines
My Facebook friends should be forgiven if they think I'm in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on "How social media drives consumer decisions" at the LeadingRE real estate conference. I got to my last...
Can shomi solve Canada’s video streaming problem?
When I drove past a billboard earlier this week that promised me a new universe of streaming media, I nearly pulled over to the side of the road so that I could try it. Right. Now. Was this the day I'd been waiting for? The day when I'd finally experience the joy of...
What’s wrong with the Ello backlash
My latest blog post for the Harvard Business Review argues that Ello -- the "it" social network of the week -- is a wake-up call for businesses to re-assess their social media strategy in light of growing public concerns about privacy and ad targeting. But what about...
11 best practices for working with an editor
My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...
Homeschooling as a working mom: the pie chart
It's week two of the school year -- or it would be, if we weren't in the middle of an increasingly frustrating (though well-justified) teachers' strike. We're experiencing the school outage a little differently at our house, because this also marks the beginning of...
Choosing research methods for data-driven storytelling
This blog post does not represent Vision Critical. In fact, I think some of my colleagues are going to argue with me vigorously over this one. Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits. That proved to be the most...
Is this an ice cream? A 2×2
It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2x2: Is it ice cream? Butterfat content 10 to...
Yelpless: What kinds of reviews get squelched by Yelp?
I'm an ardent (some might say pathological) Yelp user, and since I am incapable of putting anything in my mouth without first validating its viability on Yelp, I try to contribute back to the community by sharing my own perspectives and information, particularly on...
Is the Canadian media responsible for Western Canadian alienation?
What is the root cause of Western Canadian alienation? Contrary to common arguments, it's not because the rest of Canada fails to understand the West's "distinct history, economy and society", it's not due to the National Energy Program or even (as my friend and...
Bumper sticker conversation guide: 2×2 edition
This weekend my mind got blown a tiny bit by this unexpected combination of bumper stickers. Naturally, I facebooked the photo, and my friend Steve challenged me to fit this phenomenon into a 2x2. But as with any 2x2, the structure of the table should be determined by...
OneZero
What kind of digital parent are you?
My recent piece for The Atlantic, Parents: Reject Technology Shame, tackles the question of how to raise kids in a digital world. Data from more than 10,000 North American parents shows that they are deeply divided on this question, and that there are three distinct...
Why you should hand your kid that iPhone
I see you looking at me from the other side of the coffee shop?—?yes, you: the hemp-swaddled mom with the slightly sticky child who is playing with that organic wooden toy. You probably hope that toy will teach her hand-eye coordination or bring him into harmony with...
How the Sharing Economy Can Improve Your Next Business Trip
How on-demand apps can help business travellers squeeze every last minute of value out of their time on the road.
Threat-based parenting: Dos and Don’ts
As featured on Medium, a handy guide to getting those pesky kids under control with the power of threats. Thanks to the rise of screens, there’s never been a better time for threat-based parenting.
Why the Sharing Economy Isn’t Such a Boon for the Little Guy
We love to tell the story of the collaborative economy as the rise of the little guy. The data suggests otherwise.
14 things to try if school doesn’t work for your child
If you run into challenges as your kid starts school — or if you’ve been struggling with school challenges for a while, as we have — you’re not alone. Here’s what we’ve learned from the struggle.
When school doesn’t fit: our 2E story
When I sat down to share my insights into navigating the school system with a kid who just doesn’t fit the conventional student mould, I realized that my insights were meaningless without the context of our own experience parenting a 2E (twice exceptional) child.
Why and How to Yes (and Yes Yes)
Yes and Yes Yes is an extraordinary gathering. Here is why I want to go back next year — and how I plan to make the most of it.
JSTOR DAILY
What kind of digital parent are you?
My recent piece for The Atlantic, Parents: Reject Technology Shame, tackles the question of how to raise kids in a digital world. Data from more than 10,000 North American parents shows that they are deeply divided on this question, and that there are three distinct...
Why you should hand your kid that iPhone
I see you looking at me from the other side of the coffee shop?—?yes, you: the hemp-swaddled mom with the slightly sticky child who is playing with that organic wooden toy. You probably hope that toy will teach her hand-eye coordination or bring him into harmony with...
How the Sharing Economy Can Improve Your Next Business Trip
How on-demand apps can help business travellers squeeze every last minute of value out of their time on the road.
Threat-based parenting: Dos and Don’ts
As featured on Medium, a handy guide to getting those pesky kids under control with the power of threats. Thanks to the rise of screens, there’s never been a better time for threat-based parenting.
Why the Sharing Economy Isn’t Such a Boon for the Little Guy
We love to tell the story of the collaborative economy as the rise of the little guy. The data suggests otherwise.
14 things to try if school doesn’t work for your child
If you run into challenges as your kid starts school — or if you’ve been struggling with school challenges for a while, as we have — you’re not alone. Here’s what we’ve learned from the struggle.
When school doesn’t fit: our 2E story
When I sat down to share my insights into navigating the school system with a kid who just doesn’t fit the conventional student mould, I realized that my insights were meaningless without the context of our own experience parenting a 2E (twice exceptional) child.
Why and How to Yes (and Yes Yes)
Yes and Yes Yes is an extraordinary gathering. Here is why I want to go back next year — and how I plan to make the most of it.
THE VERGE
How Hybrid Work Solves the Resilience Gap
Nothing is more essential to personal or professional success than resilience: the ability to rethink, reorganize and recover when your plans go awry. Resilience is what allows us to find another path forward when we hit a roadblock; to let go of what we expected and...
The hybrid worker’s guide to screen time
How do you keep screen time intentional, healthy and rewarding? It’s a question many of us ask about our screen-glazed kids, but it’s also a question we need to ask of ourselves. Phones, computers and other gadgets are easy to overuse, not simply because we are frail...
No, Coda didn’t pay for that post.
No, Coda didn’t pay me to write that last post. But a few people wrote to ask, so I want to share the incriminating truth: I wrote that ode to Coda because I’m geeky, enthusiastic and incredibly bossy. I’m geeky enough to love a really good piece of software the way...
Your virtual Swiss Army Knife: Coda
What’s the best task list tool? How should I manage my social media content calendar? What system should I use to manage my startup’s sales pipeline? How can I keep track of my kid’s homework? I give the same answer to all of these questions: Coda. Coda is a flexible,...