Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Stop blaming yourself for your kids’ challenges
Today's practice: Focus on healing your kids, not on figuring out how you've damaged them. In the past year a number of very important and dear people in our lives have started or grown their families in a way not everybody knows is possible: by adopting kids who have...
5 essential steps to online security
Today's practice: Tighten your online security. You'd think that writing a dissertation about political computer hacking would make a girl sensitive to the challenges of online security. And it has, up to a point. But I recently decided to up my level of tech...
Make a family tech schedule
Today's practice: Make a family tech schedule. We recently took the bold, terrifying step of pulling all the gaming consoles (Xbox, Playstation and Wii) out of our home media center, and sending them on a vacation to the closet. We took this measure in response to our...
What experience do you want to have online?
Today's practice: Think about the social media experience you want to have, not the brand you want to build. About three years ago, in a conversation that ultimately led to me shifting gears and joining Emily Carr, the very wise Morgan Brayton passed along a pivotal...
From the Wall Street Journal’s Daily Wrap: Twitter for CEOs (audio)
Why and how should CEOs use Twitter? That was the focus of my conversation with Michael Castner yesterday, on the Wall Street Journal's Daily Wrap. You can listen to that interview below, or read the Wall Street Journal story we were riffing off: Better Leadership...