Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
NerdTests.com Fun Tests – Nerd Quiz
I am heartbroken to discover that I only rate as semi-nerdy. I think the problem is that my nerdiness is restricted to tech nerdiness rather than general science nerdiness (on which front I score pathetically low). I'll keep my eye out for something that tests...
ctrl-ault-del ” Blog Archive ” Salon and Technorati
Salon now features Technorati trackers that tell you who is blogging in response to any given Salon story. This would be a great feature for lots of sites.
ctrl-ault-del » Blog Archive » Salon and Technorati
Salon now features Technorati trackers that tell you who is blogging in response to any given Salon story. This would be a great feature for lots of sites, and while I can imagine some workarounds that would allow sites to effectively achieve this, the…
Quick Online Tips: The Great Flickr Tools Collection
The Great Flickr Tools Collection: From Quick Online Tips — the people who brought the world the del.icio.us tools collection — an equally fabulous collection of tools to make your all-Flickr lifestyle that much better. Flickr is a terrific photo sha…
Canadian Conference on Dialogue and Deliberation (C2D2)
The first-ever Canadian Conference on Dialogue and Deliberation is scheduled for October 27-30 in Ottawa. The web site is now online with lots of opportunity for further input into the conference agenda.