Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Introducing Social Signal: collaboration for communities
I'm delighted to announce the launch of Social Signal. Social Signal's goal is to support online communities and distributed collaboration networks -- networks of communities that share content and relationships by using the latest generation of web tools. This...
Latest project: TechSoup/CompuMentor
My latest venture in the fabulous world of Web 2.0 is helping CompuMentor -- home of TechSoup -- set up an online community in conjunction with an event they are organizing for next spring. Job one? Use this post to check whether the aggregation is working.
What Google blog search doesn’t have
Rob highlights its pros and cons. How could he forget to mention its gravest oversight: no rankings! Or is this a desperate hope that the ascendance of Google could change the domestic balance of power?
National Conversation now online
Politics Online has launched theNational Conversation project, which aims at engaging Americans in dialogue about major national issues (in the first instance, 9/11 and Hurricane Katrina). I like the effort to encourage multimedia contributions, and to allow people to...
10 ways RSS can help build online communities
Non-governmental organizations seeking to strengthen relationships with members. Governments trying to reach out to citizens. Businesses hoping to engage and win the loyalty of customers. These are the kinds of challenges that bring people to the field of online...