Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

How much is too much for a hair cut?
I've been getting my hair cut by the same person for years — and I'm very loyal to her (not the least because she once sacrificed her lunch hour so that I could settle my 6-month-old daughter before returning to the cutting chair).
But over the years, her price has gradually climbed; it's now close to $60 (well over, once we factor in tips). If all I'm getting is a trim, what's the point?

Social Signal is hiring a Business and Project Manager
Social Signal is offering an unusual opportunity to come in on the ground floor of a business with the experience, reputation and credentials to go sky-high. If your enthusiasm for technology is matched only by your passion for social change, you'll find that the joy of working with kindred spirits can be matched by the thrill of helping communities use the Internet in ways they never imagined.
WHO WE ARE: Social Signal puts the web to work for social change, helping organizations turn online communities into a powerful force for progress. We have extensive experience in the non-profit, public and private sectors, and a large network of local, national and international colleagues and clients that you'll be working with on a regular basis. While you expand your professional network and skills, we also hope you'll enjoy being part of our personal network of technology leaders and community advocates in Vancouver and abroad.
WHO WE NEED: We're looking for a organized, progressive, tech-friendly person whose project management skills can make our work even more effective. This fourth member of our team isn't just there to justify taking a four-person table during our meetings in the local Internet cafe. We need a boss: someone who can manage our business affairs, major projects and our team itself so that we make the most of our resources. The right person will enjoy our company's informal, friendly vibe but will help us balance friendliness with professionalism and efficiency.
WHAT YOU'LL DO: You'll business manage our business, project manage our projects, and prioritize our priorities. Your primary responsibility will be to manage our work priorities — everything from client work to business development to financial and legal affairs — to ensure that everything is getting done. You'll also help structure our client engagements by consulting on project scope, breaking down tasks, and assigning responsibilities. You'll know you're doing your job if everyone else on the team is clear about theirs.
Specific responsibilities include:
- managing business operations including h.r., finance and legal affairs
- project managing web development projects
- writing or editing project proposals
- identifying work priorities and assigning tasks
- maintaining friendly, productive relations with our clients (including non-profit organizations, governments and socially-minded businesses) and suppliers (including designers, web developers and hosting companies)
WHO YOU ARE: You're the person who gets things done: organized and detail-oriented while keeping your eye on the big picture. You're confident, diplomatic and a born problem-solver, with a gift for getting along with people even when deadlines are looming or computers are crashing. You like knowing that the work you've done each day has made a real difference – to your colleagues, your clients, and the world.
You're passionate about social change, and your community or activist history shows it. And while you're not a programmer, you're as psyched as we are about the web's ability to make that change happen: your idea of excitement is mastering a great new online task management tool, discovering a smart progressive web site or writing a particularly sharp blog post.
Your real-world and computer desktops are as simple and uncluttered as a Zen rock garden. You're able to point to projects you've guided to completion, chaos you've turned into order, and cats you've herded into neat little rows and columns.
This is a full-time mid-level position. You've already demonstrated your capacity to plan, organize and manage complex projects; now you want to put that capacity to work in a role that will engage and challenge you.
HOW TO APPLY: Please e-mail a résumé, cover letter and salary expectations to hiring@socialsignal.com by September 15th, 2006. Tell us why you’d like to work for Social Signal, and please describe your relevant skills and professional or volunteer experiences. We want to hear about your community, advocacy or public service experiences as much as about your project management and organizational skills and experience. We're particularly interested in hearing about your:
Skills:
- project planning and management
- personal organization and time management
- solid writing and communication skills
- attention to detail
- tech skills (Mac/Windows/Linux, software programs you know, web tools you use)
Experience:
- projects where you've been responsible for planning and coordinating (examples might include event planning, office management or web site development)
- writing for work or fun, on a regular basis; proposal/grant-writing
- situations where you've worked independently with minimal supervision
- work that has involved client relations or working with the public
- jobs that have required you to organize not only your own work but also to keep track of other people's responsibilities and deadlines
- volunteer work for community organizations or causes
- situations where you've gone the extra mile to get the job done
Interests:
- commmunity groups, projects or issues you're involved in
- web sites you like or web tools you're excited about
Bonus points for:
- having your own blog
- telling us your favourite tech tool for managing time or organizing tasks
- a strong opinion (pro or con) about Getting Things Done
Compensation will be commensurate with skills and experience. Please note that this is a mid-level position.
We look forward to hearing from you!

Chat transcripts for May 30th now available
Transcripts from our May 30th remote conference sessions and May 30th hallway chat are now online. You can find transcripts on the remote conference page or on the hallway page — or just follow the links below.
You can subscribe to RSS feeds of the chat transcripts by pointing to http://feed.gabbly.com/netsquared.org/remote or http://feed.gabbly.com/netsquared.org/hallway That will give you the last 200 messages in the chat room; or if you subscribe to the feed from an aggregator, you'll get ongoing transcripts. (If you're new to RSS, see the RSS resource center on Net2Learn.)

Conference tracking in real time
A number of folks in the conference hallway have asked about options for tracking conference notes in real time.
If you are looking for blog posts from NetSquared, you can find links to all the blog posts about the NetSquared conference here.
And if you want to participate in real-time note sharing via wiki, Erin Denny has set up a pbwiki space here. (The password for the wiki is "net2".) We'll move those notes onto the NetSquared site once the conference wraps.

Now en route to NetSquared
Rob and Aaron are both heading down to San Jose this week for the NetSquared conference. For the past eight months, we've been working with the CompuMentor/Techsoup team that is behind this event.
The conference aims at pushing nonprofit engagement with the "social web" (aka "web 2.0") to the next level. The web site (which we helped develop) has built an online community around the same agenda, and will now link the online community to the San Jose conference through a two-day remote conference.
I'm holding down the virtual fort from here in Vancouver, but look forward to hearing updates from Rob & Aaron. And if you're going to be at NetSquared yourself, be sure to say hello.