Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Freaky Facebook bug?
Turn It Off! British Columbia – The Pledge | 30 Days of Sustainability
On May 16th, I’m turning off…
1. My hair dryer (so no cracks about the 'do, ok?)
2. All the #@*!!## beeping, noisy kids' toys in our house. Let them play with carbon neutral, quiet blocks for the day.
3. My TV. I can read the American Idol results online. 😉
What will YOU turn off?
Facebook will keep us together
10 things I’ve cut out to make time for Facebook
If only I’d known I needed to cut TWENTY things so I’d have time for Twitter, too.
1. My hair dryer (so no cracks about the ‘do, ok?)
2. All the #@*!!## beeping, noisy kids’ toys in our house. Let them play with carbon neutral, quiet blocks for the day.
3. My TV. I can read the American Idol results online. 😉
Why would I live without all that electrical goodness, even for one day?
Because May 16th is “Turn It Off! BC” — a day for people across the province to turn off their lights and other non-essential electronic and electrical devices. We’re going to show the world that BC-ers don’t just talk the talk on sustainability — we’re prepared to talk in the dark.
Please join me by:
1. Forwarding this message to three (or more) of your Facebook friends (instructions below)
2. Joining the Turn It Off! BC Facebook group at http://www.facebook.com/gr
3. Taking the Turn It Off! pledge at http://30daysofsustainabil
To turn YOUR friends off….
1. Select this message (everything down to where it says THANKS!), copy it, and then hit the “share” link (above if you’re reading this in a profile, below if it’s a message in your inbox).
2. Choose the “send a message” tab, and paste this text into the body of your message.
3. Edit the list at the top of this message to replace one of my pledges with your own (or replace all 3 items).
4. Enter the names of 3 of your friends in the “To” field (Facebook will help fill it in), slap on a subject line (“Can you turn it off?”) and hit “send”.
And while you’re at it, why not post to your profile or your wall, too?