Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Good parenting 2.0
Why you should make sure your kids have a unique username.
Wrap your brand in reflected glory
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.
How your non-profit can earn revenue with Web 2.0: Intellectual property
How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.
This iPod weighs four pounds
Today is the 8-day anniversary of my iPhone, and in those eight days a whole bunch of people have asked if I’ve lost weight. Turns out that the iPhone has magical weight-shrinking properties.
Will the real Alexandra Samuel please stand up?
I knew this charade couldn't last forever. Like lonelygirl15 and fake Steve Jobs before me, I went to great efforts to create a compelling illusion: not only an Alexandra Samuel blog, but a consistent profile on every online community site from del.icio.us to Facebook. Even a complete fake company with me as the fake CEO.
But today, the illusion is at an end. Darrell Houle has unmasked m
e as…..Suzanna Cavatrio, copywriter for Enormicom.
That's right, Darrell came across my alter ego on the tour page for Highrise, a CRM product from 37Signals, the makers of Basecamp. Check it out:
I'm happy to take this re-purposing as a sign that someone at 37Signals saw my obsessive blog post about Basecamp workflow. Or maybe it's a tribute to the talented man behind the camera — Kris Krug, who took the original photo. Maybe this is kk+'s chance to become official photographer for 37Signals?