Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
3 tips to make better use of the Firefox browser
It turns out that a great source of insight on how to make effective use of Firefox is….Firefox.
New resources to help entrepreneurs get started with social media
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.