Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
18 tools for effective social media participation on blogs and beyond
An overview of the tools I rely on to participate effectively in the thriving world of social media.
5 ways to protect your Mac’s looks and performance
Like any passionate affair, your romance with a new Mac can fizzle when you discover the limitations of your beloved. Your new Mac is much less likely to drive you crazy than that old machine running Windows Vista, but it’s not without the occasional quirk. Here are five highly recommended investments that will help protect you from software frustrations or hardware failures.
Engagement planning worksheets to engage your users and move them to action
It’s often hard for nonprofits to figure out how they can engage people effectively online. It’s hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. This post gives you two tools that can help: a user profile worksheet, and an engagement planning worksheet.
The 9 software choices every Mac user needs to make
Choosing the right applications for your Mac often feels like a choice between these two different identities: the choice between a shiny, stylin’ Mac-specific app, and an often less-shiny, cross-platform-compatible alternative. Here are my recommendations on the key software choices for every Mac user.
Getting the most from your new Mac
The first part of a series in which I’ll walk you through the five steps to becoming a happy and fulfilled Mac user after years in the PC closet.