Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Confidential to Beer Guy
You know who you are. In the card-swapping frenzy that is SXSW, I'm not surprised to have a conversation interrupted so that somebody can give me his card, and ask for mine. It was only later that it seemed like a really, really bad idea for you to give me yours. I...
From HBR.org: Five Unsolved Problems Social Media Could Fix
Check out the panels or exhibitors at this year’s SXSW and you’ll see how many longstanding social media and web…
Why I love my new job
When I came into work today, I found that somebody had knit a handle-cosy onto the front door of Emily Carr, and around the pipe just inside. This is why working at an art university rocks.
The next tech revolution is here and now
The next tech revolution is underway. It's not the dawn of the semantic web, or the mobile web, or web 3.0 or any of these buzzwords. This revolution is about the people using technology, not the technology itself. It seems like the tech industry is finally waking up...
SXSW X SWAG
Separating my SXSW swag into “take it home” and “throw it out” piles shows what makes for good, memorable promotional materials.