Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to think like a social media artist
If you want to sharpen or deepen your use of social media, try going to art school. That's the big takeaway from my first months here at Emily Carr University of Art + Design. I can't say I'm "going to" art school -- my role heading up the new Social + Interactive...
A novel approach to life online
For the first time in a year, I've lost myself in a book. It's Barbara Kingsolver's latest, The Lacuna-- a marvellous historical novel that centers on a Mexican-American who becomes cook and secretary to Diego Rivera, Frida Kahlo and Leon Trotsky. I've disappeared...
How Social Media Is Changing Olympic Coverage
Plenty of locals in Vancouver are stymied in their efforts to decipher just what the protesters want; or more precisely, what it would take to satisfy them.
—Jonathon Narvey
Game play can help grow a community, offer positive mentorship,…
Is Twitter the new delicious?
Delicious, a social bookmarking tool, is like the old boyfriend I rarely see but can’t get out of my heart.
The message of usability
Completing an online form that reminds me that when you're the one GIVING the money out, there's no pressure to create good user experience. I celebrated Valentine's Day the traditional way this year: filling out a really terrible online form for a funding...