Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Using ecosystems to model the abundance of the Internet
John Naughton had a remarkably thoughtful and useful piece in the Observer this weekend, Everything you need to know about the internet. He covers what he deems the nine essential truths you have to understand about life online, and while that may be overreaching, he...
Putting a price on friendship
I'll give you $2 for the guy you talked to at an office party last week. The friend you play hockey with every weekend, on the other hand, is worth $75. Your college roommate? She'll net you a cool $1,000. If the idea of assigning a price tag to each of your friends...
How to find support online during life’s big passages (for Oprah.com)
Friends are there to share your celebrations, support you through difficult transitions, and mourn your losses. Social media enable that sharing and support in new ways, across distances that would formerly exclude people who are far away but dear to your heart. Find out how to get the support you need online.
A practice to make your online friendships more meaningful
I wonder if technology and social media has compressed our relationships into a process that we can barely recognize? That question is at the heart of Rhett Smith's thoughtful blog post, Technology: Connected, Yet Lonelier Than Ever. He argues that by making it so...
Techsperiment days 3 & 4: going out without Twitter
Our effort at keeping devices off during family time -- roughly three hours a night -- continues. The biggest challenge of day 4 came when I realized it was 5 pm, and I'd yet to log day 3. Would I grant myself an exception, and blog for a few minutes so that day 3...