I’ll give you $2 for the guy you talked to at an office party last week.

The friend you play hockey with every weekend, on the other hand, is worth $75.

Your college roommate? She’ll net you a cool $1,000.

If the idea of assigning a price tag to each of your friends gives you the shivers, watch out for the latest crop of social media marketers. In the rush to monetize social media and calculate the ROI of each online interaction, marketers have forgotten that what puts the social in social media is actual human beings. And human beings shouldn’t be priced.

But here we are, calculating a dollar value for each person we know online. No wonder we’re forgetting the meaning of friendship.