Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Discovering family through a social media crisis
My latest blog post for Harvard Business Review tackles the challenge of surviving a social media emergency. It was inspired by what turned out to be a minor emergency: the earthquake that rattled most of central Canada yesterday. As it happened, I was in Ottawa at...
Patrolling the boundaries in social networking
Rob Jewitt, a lecturer in Media Studies at the University of Sunderland, writes about the university's recently introduced social networking site for students. Embedded in his description of the site's features are some interesting reflections on the kinds of...
What online music fans learn about online community
Anastasia Goodstein says this about how social networks have changed the relationship among music fans and between fans and artists: While the future of MySpace may be questionable, I have to credit the service with transforming the relationship between artists and...
A techsperiment that puts family tech use in a new light
Last week we conducted a techsperiment on eliminating gadgets from our family time: we swore off using iPhones, iPads and computers from the time we got home (5 or 6) until the time the kids were asleep (8 or 9). We did pretty well during the week, and discovered that...
4 ways online communication can build relationships
Dear Alex: The Internet can be good for relationships. No, it's not an affirmation. It's the argument I'd like to make to Alex Lickerman, who recently wrote a post about the Effect of Technology on Relationships for his blog on Psychology Today. While I applaud his...