Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to find support online during life’s big passages (for Oprah.com)
Friends are there to share your celebrations, support you through difficult transitions, and mourn your losses. Social media enable that sharing and support in new ways, across distances that would formerly exclude people who are far away but dear to your heart. Find out how to get the support you need online.
A practice to make your online friendships more meaningful
I wonder if technology and social media has compressed our relationships into a process that we can barely recognize? That question is at the heart of Rhett Smith's thoughtful blog post, Technology: Connected, Yet Lonelier Than Ever. He argues that by making it so...
Techsperiment days 3 & 4: going out without Twitter
Our effort at keeping devices off during family time -- roughly three hours a night -- continues. The biggest challenge of day 4 came when I realized it was 5 pm, and I'd yet to log day 3. Would I grant myself an exception, and blog for a few minutes so that day 3...
Popplet brings mind mapping to the iPad
"It's only for content consumers, not content creators." That charge was leveled at the iPad even before it hit the stores. Now that it's in all our grubby little hands, there seems to be some truth to the argument. My husband has gotten great mileage out of his iPad...
5 questions that will change how your grown (or little) kid thinks about technology
If you want to affect your kids’ relationship to technology, you need to do it through conversation, and not by handing down edicts or advice. Here are five questions you can ask your kids to start a meaningful conversation about technology, whatever their age.