Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The 5 requirements for using RSS aggregation to build your online presence
If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.
Social media is the jar my brain sits in
Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...
The Rule of 84: Social media for your limited budget or small audience
Creating a social media presence in 2010
Where The Social Network fails, does Gossip Girl succeed?
My latest blog post for Harvard Business Review talks about what The Social Network tells us about social media. Or rather, it looks at what The Social Network doesn't tell us about social media, since the movie used the birth of Facebook as the backdrop for a...