The small organization’s guide to investing in social media
How a small organization can build a content-driven social media presence
The 5 requirements for using RSS aggregation to build your online presence
If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.
Social media is the jar my brain sits in
Brain-in-a-jar images of the future are usually presented as dystopian. But for many years, I found the brain-in-a-jar lifestyle nothing short of enviable: what could be better than eternal life, or even just regular old life, than dispensing with the annoyances of...The Rule of 84: Social media for your limited budget or small audience
Creating a social media presence in 2010
Where The Social Network fails, does Gossip Girl succeed?
My latest blog post for Harvard Business Review talks about what The Social Network tells us about social media. Or rather, it looks at what The Social Network doesn’t tell us about social media, since the movie used the birth of Facebook as the backdrop for a...The Social Network: A Good Movie That’s Not About Social Networking
Singin’ in the Rain has been my favorite movie for almost 30 years. It’s got classic music, extraordinary dancing and,…
13 tips for using Facebook events instead of pages, groups or apps
If you’re creating a participatory project on Facebook, consider creating an event rather than a Facebook page. An event can provide an easy way of inviting people into your Facebook conversation, and you can use these 13 tips to make the most of it.
Recent Comments