Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
Using online contests as a marketing tool
If you’re running online contests to promote your work, you want to encourage people to participate as widely as possible. Here’s how to create a compelling and fun contest.
DoodleBuzz offers a new way of visualizing the news
DoodleBuzz is a fun tool that presents news stories from your search, arranged along the outline of your doodle. But there’s a practical value to this gee whiz app.
4 steps for calculating ROI on social media
Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.
Tips for a successful Facebook application launch
Contests are one way to get your Facebook app off to a strong start — but there are other options.