Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
14 tips for Twitter contests that build followers and brand visibility
Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.
3 tips to make better use of the Firefox browser
It turns out that a great source of insight on how to make effective use of Firefox is….Firefox.