Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
Using Twitter to create social media content that boosts SEO
With so many businesses looking to tap the power of social media -- and so many experts interested in selling to them -- it's no wonder that headlines like this one flourish across the web. Promise people bottom-line maximizing, brand-leveraging, social-media-packed...
Need a woman for your all-male SXSW panel?
I'm looking forward to this year's SXSW (including lots of panels featuring great women), but I've noticed that the all-male panel is alive and well. I'd like to offer up my XX chromosomes (among other qualities) to round out one of the already-scheduled panels...and...
5 ways social media can help you learn to say no (for HBR)
Subject: Join our new working group? Subject: Time to meet for coffee? Subject: Beta invitation for new web app Subject: Sign up for 2010 lecture series? If your January inbox looks like mine, it's full of requests and invitations. The problem with the New Year's...
How great editing motivates great user-generated content
When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...