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Social media for small organizations: Why size matters

June 6, 2011

This blog post was written as part of a series, but it’s a post that many organizations could usefully read on its own. If your organization has fewer than 100,000 members, you need to recognize the constraints that size imposes on your social media strategy…and develop a social media plan that can work effectively at [...]

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The small organization’s guide to investing in social media

October 19, 2010

This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it hard to build a critical mass of user participation [...]

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How a small organization can build a content-driven social media presence

October 18, 2010

This is part 5 in a series, Social media for small organizations. Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content.  One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS [...]

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The 5 requirements for using RSS aggregation to build your online presence

October 15, 2010

If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.

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The Rule of 84: Social media for your limited budget or small audience

October 13, 2010

“How can our organization create a social media presence?” The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend? This series of blog [...]

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Creating a social media presence in 2010

October 12, 2010

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of organizations were starting to ask five years ago, when Rob and [...]

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Nonprofit technology starter pack

November 6, 2009

This is the third part of a 3-part post. The first part covers collaboration on nonprofit technology, and the second part lists 9 questions to ask before starting a nonprofit technology project. Whether you’re getting started in nonprofit technology, or you’ve already created a project that has the potential to grow, connecting with the larger [...]

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9 questions to ask before starting a nonprofit technology project

November 6, 2009

Whether you’re a tech professional who wants to lend your time to a good cause, or an NGO that needs a new web site, your online efforts can benefit not just one organization, but many organizations facing similar challenges and opportunities. These 9 questions will ensure your nonprofit project has the maximum impact.

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Collaboration on nonprofit technology in academia and beyond

November 6, 2009

I’m currently attending the International Digital Media and Arts Association’s annual conference, which primarily draws academics who work and teach in digital media. This afternoon’s panel on Innovations in Teaching/Learning: Public Service/Civil Engagement highlighted some amazing projects that are giving students hand-on experience with non-profit and service-oriented technology projects, including: Washington State University’s VJ fleet, [...]

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Engagement planning worksheets to engage your users and move them to action

May 27, 2009

It’s often hard for nonprofits to figure out how they can engage people effectively online. It’s hard enough to get visitors to your site or social media presence, let alone drive them effectively towards action. This post gives you two tools that can help: a user profile worksheet, and an engagement planning worksheet.

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6 best practices for non-profits using web 2.0

September 28, 2007

“Which nonprofits are using Web 2.0 technology in an innovative way to listen and talk with their clients and constituents and further their missions?” I answer this question with 6 best practices we’ve observed among our clients and colleagues.

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