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Social media for small organizations: Why size matters

June 6, 2011

This blog post was written as part of a series, but it’s a post that many organizations could usefully read on its own. If your organization has fewer than 100,000 members, you need to recognize the constraints that size imposes on your social media strategy…and develop a social media plan that can work effectively at [...]

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The small organization’s guide to investing in social media

October 19, 2010

This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it hard to build a critical mass of user participation [...]

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The 5 requirements for using RSS aggregation to build your online presence

October 15, 2010

If your organization’s online audience is smaller than a million, an aggregation-based web site may be your best best for creating a lively social media presence. This posts maps out the 5 essential ingredients for a successful aggregation strategy.

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The Rule of 84: Social media for your limited budget or small audience

October 13, 2010

“How can our organization create a social media presence?” The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend? This series of blog [...]

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Ask social media experts to share their secrets at SXSW

October 20, 2009

Our decision to open source Social Signal’s intellectual property has made me rethink my proposed panel for SXSW. This week, I’ve heard from folks who (like us) are eager to share their social media “secrets”. So why not use that to see whether social media experts to live up to their own hype?<

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Three steps for companies getting started with social media

March 9, 2009

Listen. Think. Engage. These are the three steps every company should follow.

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Rob’s Northern Voice keynote

February 21, 2009
Thumbnail image for Rob’s Northern Voice keynote
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Status update: Twittering your way to effective (and expressive) communication

October 17, 2008

Like many forms of online conversation, status updates make it easy to confuse the expressive value of communication with the effective value of communicaiton. I’m concerned about the expressive value of communication when I’m “getting something off my chest”, “speaking my truth”, or engaging in some form of creative expression. I’m concerned about the effective value of communication when I’m trying to get you to hear me, listen to me, or understand me.

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Bringing your online community to life

June 2, 2008

Building an online community is just the first step. Here are my tips on bringing your online community to life.

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YouTube views as a proxy for web success

March 30, 2008

We’re often asked how organizations can measure the return on investment from social media. Frank Rich’s column in today’s New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the web: The Drudge Report’s link to the YouTube iteration of [...]

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How your non-profit can earn revenue with Web 2.0: Intellectual property

March 1, 2008

How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.

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