Ask social media experts to share their secrets at SXSW

Our decision to open source Social Signal’s intellectual property has made me rethink my proposed panel for SXSW. This week, I’ve heard from folks who (like us) are eager to share their social media “secrets”. So why not use that to see whether social media experts to live up to their own hype?<

Rob’s Northern Voice keynote

If you’ve ever wondered whether social media is funny, check out the reaction to Rob’s Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the...

Status update: Twittering your way to effective (and expressive) communication

Like many forms of online conversation, status updates make it easy to confuse the expressive value of communication with the effective value of communicaiton. I’m concerned about the expressive value of communication when I’m “getting something off my chest”, “speaking my truth”, or engaging in some form of creative expression. I’m concerned about the effective value of communication when I’m trying to get you to hear me, listen to me, or understand me.

YouTube views as a proxy for web success

We’re often asked how organizations can measure the return on investment from social media. Frank Rich’s column in today’s New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping...