Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
9 essential tools for getting tasks out of your inbox
AFTER e-mail: 5 steps to moving task management out of your inbox
How the other half goes offline
Between the Christmas break and the season of New Year's resolutions, I was braced for a flurry of blog posts about the merits of unplugging -- a phenomenon I was already tired of by the end of last summer, as I wrote about for HBR. So imagine my delight when I read...
Today in HBR: 6 social media choices you have to make in 2011
What am I choosing to do on the Web? That's one of the key choices you'll need to make this year, as we set the course for how social media will integrate into our lives and reshape the world. In my blog post today for HBR, Social Media in 2011: Six Choices You Need...
5 life lessons you can learn from emptying your inbox
You’ve probably got a handful of e-mails that are still in your inbox because you are, on some level, avoiding them. These e-mails, more than anything else, illuminate your core personal or professional blocks. Forcing yourself through them — the way you have to in order to empty your inbox — is not just a path to e-mail efficiency, but a very meaningful exercise in character-building. Here are some of the lessons that may lie waiting in your inbox.