Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Using Syncplicity and Dropbox to put Google Docs on your desktop
How to cope with your life as a social media celebrity
I think that, in a way, we're all sort of acting like celebrities have to act, where you have personal persona and a public persona. You think about what you want to share with your fans. I know that's how a lot of people feel about using Twitter, where, by default,...
Calling all geeks: Are you ready for the GeekOff challenge?
Working as a person of the female persuasion in the world of tech, I mostly do pretty well being surrounded by a lot of guys a lot of the time. My Women's Studies degree may not have fully prepared me for my day-to-day life, but I've found that I enjoy the energy of...
What’s really hurting your relationships?
Today's paper has an article about how hard it is to preserve tight family relationships in a world where we have so many other relationships. It offered 10 signs your friendships might be hurting your family relationships: You can't get through a meal without having...
Call for Papers: Social Media in Higher Education
The Internet and Higher Education has issued a call for papers for a forthcoming special issue on Social Media in Higher Education (PDF). The issue will be edited by Stefan Hrastinksi and Vanessa Dennen. In the call, the editors note: In this special issue, we would...