Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Does the Internet eradicate barriers or perpetuate them?
The Guardian published an interesting story this weekend about the Internet's impact on disability. Aleks Krotoski writes that her masters' thesis in social psychology demonstrated two ways the web benefits people with physical disabilities: First, the web offered...
Diary of a yak shave: Or, How to get an Excel file into Scrivener
I need to write a draft document that borrows from my previous blog posts. A sane (non-techie) person might just write the freaking document, already. But that is not the Geek Way. So I'm now in the middle of an epic yak shave: Installed a Wordpress plugin that...
Singing goodbye to a Facebook “friend”
This week I participated in a fireside chat with Rochelle Grayson for Canadian Women in Communications, on The Pros and Cons of Social Media Marketing. It was the scrappiest conversation I've ever had from a (notional) podium, probably because Rochelle and I know and...
Status report on the perpetual home media overhaul
Gillian Shaw's delightful weekend story in the Vancouver Sun covered online alternatives to cable, and outed me once again as the World's Most Committed Cross-Platform TV Consumer: And then there are the techno geeks like Vancouver's Alexandra Samuel opting for a...
Create a category-specific series box with WordPress, Thesis and Organize Series
I use the terrific Organize Series Plugin for Wordpress, which I highly recommend for anyone who regularly posts multi-part blog series. You can see it in action on series all over this site, such as my recent series on 7 days to inbox zero. It lets you easily add...