Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Twitter and the Temblor: Managing a social media emergency
Yesterday morning I gave a talk on social media to a group of Canadian government employees. The talk was organized…
Today on HBR: A hard look at the hard bodies promised by Tim Ferriss
My latest post for Harvard Business Review takes a hard look at hard bodies: specifically, the hard bodies promised by Tim Ferriss in his book, The 4-Hour Body. In the post I quote three experts I asked for insight into the book's recommendations: Dr. Tieraona Low...
Predicting the future of the “personal brand”
Yesterday Dan Schawbel published an interview with me on his Personal Branding blog. I have previously criticized the "personal branding" vogue both on this site and on my HBR blog, so I warned Dan he might be in for a rough ride! Much to his credit, he didn't shy...
The 8 stages of professional commitment: social media edition
I've recently crossed the commitment threshold. Not the romantic commitment threshold -- heck, that's easy, considering how little software is required (usually). I'm talking about the professional commitment I make to each project I take on, and to each partner,...
11 ways Twitter can change your life, as told by its users
Online conversations change lives. That belief drives most of my work and writing, which is why I'm always so interested to hear people reflect on the ways that social media affects their relationships, career or self-image. A few months ago I collected some of these...